In 2021, UNESDA launched its Circular Packaging Vision 2030 to accelerate the transition to a circular economy in Europe.
Beverage packaging is a resource that should never be wasted. It has value and should be collected, sorted and recycled or re-used.
Our Vision therefore includes ambitious commitments to make sure our beverage packaging never ends up as litter and instead becomes more circular.
Nearly all UNESDA corporate members have achieved the objective of 100% recyclability or are close to it.
ACHIEVED!
60.3% of the PET used in our bottles was recycled PET in 2025

90% collection of all our
beverage packaging

all our PET bottles will be made from 100% recycled and/or renewable material, if technically and economically feasible

increased use of reusable and/or refillable beverage systems
UNESDA Soft Drinks Europe pledges that EU beverage packaging will be fully circular by 2030.
Beverage packaging can be fully circular and has a central role to play in a circular economy.
UNESDA Circular Packaging Vision 2023 outlines the European soft drinks sector’s journey towards circular beverage packaging by 2030.
We cannot deny the current water challenges our world is facing. We are experiencing increased water scarcity, with demands for safe, usable water exceeding supply in many areas, including in Europe.
This situation entails severe risks for the world’s population.
The deterioration of the natural water cycle stems from a confluence of factors: growing urbanisation, growing populations, increased consumption, poor management, pollution, lack of or damaged infrastructure, and climate change.
Agriculture was responsible for 59% of total freshwater use in Europe in 20179, while industrial and domestic uses are the main drivers of increasing water demand. Indeed, as economies industrialise, populations urbanise and water supply and sanitation systems expand.
Additionally, rising temperatures and more extreme weather patterns are causing more droughts and flooding. Climate variability is also bringing more uncertainty as to the availability, predictability and geographical distribution of water. Water and climate change are inextricably linked. From unpredictable rainfall patterns to shrinking ice sheets, rising sea levels, floods and droughts – most impacts of climate change come down to water (UN Water).