The European soft drinks sector acknowledges the need to give particular care to marketing and advertising practices to children by making proportionate commitments. This is reflected in the transparent and effective implementation of our robust Responsible Marketing Code of Conduct, which we have regularly updated since 2006 to respond to societal expectations and an evolving media landscape.
Our sector does not market or advertise any soft drinks to children under 13 across all media when at least 30% of the audience is composed of children. This commitment recognises that parents and caregivers wish to retain responsibility for what their children eat and drink.
UNESDA corporate members achieve high rates of compliance regarding the UNESDA marketing and advertising commitment, as demonstrated in the 2025 and 2022 audits carried out by the independent marketing and media consultancy Ebiquity (television) and the European Advertising Standards Alliance (websites, social media and influencers):
on TV
on company-owned
websites
on influencer profiles
on company-owned
social media profiles
on TV
on company-owned
websites
on influencer profiles
on company-owned
social media profiles
UNESDA is committed to continuing work towards compliance of its marketing and advertising commitment.
UNESDA further strengthened its commitment not to market or advertise any soft drinks to children across all media by:
• extending the commitment from children under 12 to children under 13;
• lowering the audience threshold to 30% so that in practice fewer children will be directly exposed to advertising for any soft drinks;
• expanding the scope of channels where we will not market or advertise.
UNESDA extended its advertising commitment to include the digisphere and company-owned websites. UNESDA also tightened the audience criteria and committed to no advertising when 35% of the audience or more was under 12 years of age.
UNESDA extended its advertising commitment to include cinemas.
No marketing communication in printed media, websites or during broadcast programmes specifically aimed at children under 12. Avoid any direct appeal to children in marketing communication.
We cannot deny the current water challenges our world is facing. We are experiencing increased water scarcity, with demands for safe, usable water exceeding supply in many areas, including in Europe.
This situation entails severe risks for the world’s population.
The deterioration of the natural water cycle stems from a confluence of factors: growing urbanisation, growing populations, increased consumption, poor management, pollution, lack of or damaged infrastructure, and climate change.
Agriculture was responsible for 59% of total freshwater use in Europe in 20179, while industrial and domestic uses are the main drivers of increasing water demand. Indeed, as economies industrialise, populations urbanise and water supply and sanitation systems expand.
Additionally, rising temperatures and more extreme weather patterns are causing more droughts and flooding. Climate variability is also bringing more uncertainty as to the availability, predictability and geographical distribution of water. Water and climate change are inextricably linked. From unpredictable rainfall patterns to shrinking ice sheets, rising sea levels, floods and droughts – most impacts of climate change come down to water (UN Water).