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Unesda welcomes two new members

The Maltese Beverage Producers Association and the Croatian Chamber of Economy bring the total number of member associations of Unesda to 25

Unesda, representing the European soft drinks sector, announced that the Maltese Beverage Producers Association and the Croatian Chamber of Economy have become its new members. This brings the total number of Unesda’s national associations to 25.

The Maltese soft drinks sector was of 54million litres in 2021 and creates more than 450 direct jobs.

The Croatian beverage sector supports more than 5,000 jobs and generated a turnover of €111m in 2021.

Welcoming both members, Ian Ellington, President of Unesda and Senior Vice-President and Chief Marketing Officer for PepsiCo in Europe, declared: ‘’I am very pleased to see this expansion in Unesda’s membership and to welcome our two new members – the Maltese Beverage Producers Association and the Croatian Chamber of Economy – to our European family. They represent relevant local businesses with a significant economic role and they add value to our European network. We very much look forward to their strong engagement and support in helping us ensure an effective policy environment that enables our sector to prosper and offer fully circular packaging and healthier beverage choices.’’

Commenting on the new membership, Maria Micallef, President of The Maltese Beverage Producers Association and Chief Executive Officer of GSD Marketing Ltd., the official bottler and distributor for The Coca-Cola Company in Malta, said: ‘’We are delighted to become a member of Unesda and provide insight into the Maltese soft drinks sector and regulatory landscape. We are looking forward to building a close partnership with Unesda and the other members to drive forward our sector’s priorities.’’

Valentina Šimić, Independent Advisor of the Croatian Chamber of Economy, stated: ‘’It is a great honour to join Unesda. We are convinced that our local experience will add value to Unesda’s work. Our membership will also allow us to strengthen our activities and exchange knowledge with our industry colleagues. We are eager to support Unesda and drive our sector’s actions at national level.’’

Note to Editors

For further information, please contact:

Inês Rebelo

Communications Manager, Unesda Soft Drinks Europe

M: +32 477 860 901, irebelo@unesda.eu

Download Press Release in PDF

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Current water challenges

We cannot deny the current water challenges our world is facing. We are experiencing increased water scarcity, with demands for safe, usable water exceeding supply in many areas, including in Europe.

Freshwater use has been growing by about 1% per year since the 1980s and as water demand is expected to continue increasing at a similar rate until 2050, this will account for an increase of 20 to 30% above the current level of water use¹.
This increase in water demand is leading to a reduction of renewable water resources of 24% per capita in Europe².

Around 30% of the European population lives in areas with permanent water stress and up to 70% live in areas with seasonal water stress during summer³.
Europe’s aquatic ecosystems are severely degraded: only 17% of protected river, lake, alluvial, and riparian habitats are in good conservation status and 90% of protected wetland habitats are classified as poor or bad⁴.
Globally, 85% of wetlands have been lost in the last 300 years, with more than 50% lost since 1990⁵. This is particularly critical as wetlands play an important role in filtering water and removing pollutants, as well as providing shelter to wildlife and capturing carbon.

This situation entails severe risks for the world’s population.

For the last decade, the World Economic Forum has placed water-related risks among the world’s top five in its annual Global Risks Report.
Water-related disasters have also dominated the list of disasters over the past 50 years and account for 70% of all deaths related to natural disasters⁶.
Nearly 95% of infrastructure loss and damage reported between 2010 to 2019 were due to water-related disasters⁷.
More frequent and intensive flooding has cost lives and livelihoods across Europe, while at the same time, more than 50% of the continent has, in recent years, been affected by extreme drought conditions, which also breed a range of negative social, economic and human outcomes⁸.

A situation driven by a combination of factors

The deterioration of the natural water cycle stems from a confluence of factors: growing urbanisation, growing populations, increased consumption, poor management, pollution, lack of or damaged infrastructure, and climate change.

Agriculture was responsible for 59% of total freshwater use in Europe in 2017⁹, while industrial and domestic uses are the main drivers of increasing water demand. Indeed, as economies industrialise, populations urbanise and water supply and sanitation systems expand.

Additionally, rising temperatures and more extreme weather patterns are causing more droughts and flooding. Climate variability is also bringing more uncertainty as to the availability, predictability and geographical distribution of water. Water and climate change are inextricably linked. From unpredictable rainfall patterns to shrinking ice sheets, rising sea levels, floods and droughts – most impacts of climate change come down to water (UN Water).

¹ Chart of Global Fresh Water Use 1901-2014 – The Global Education Project

² Water use in Europe — Quantity and quality face big challenges — European Environment Agency (europa.eu)Chart of Global Fresh Water Use 1901-2014 – The Global Education Project

³ Water stress is a major and growing concern in Europe — European Environment Agency (europa.eu)

⁴ Europe’s state of water 2024: the need for improved water resilience | European Environment Agency’s home page (europa.eu)Water stress is a major and growing concern in Europe — European Environment Agency (europa.eu)

⁵ Innovative Solutions Needed for Wetlands in Crisis – SDG Knowledge Hub (iisd.org)

⁶ Water Resources Management Overview: Development news, research, data | World Bank Innovative Solutions Needed for Wetlands in Crisis – SDG Knowledge Hub (iisd.org)

⁷ Water risks and resilience (undrr.org)

⁸ Risks and solutions: how climate change is impacting our water and health | European Environment Agency’s home page (europa.eu)

⁹ Water scarcity conditions in Europe (Water exploitation index plus) | European Environment Agency’s home page (europa.eu)Risks and solutions: how climate change is impacting our water and health | European Environment Agency’s home page (europa.eu)