UNESDA’s Director General, Nicholas Hodac, will be speaking at the EU Health Forum to provide the European soft drinks sector’ perspective on how the European soft drinks sector has long supported balanced diets across Europe through various voluntary actions, and why fiscal measures, such as soft drinks taxes, have proven ineffective in driving health improvements. View the event programme and register here.
We cannot deny the current water challenges our world is facing. We are experiencing increased water scarcity, with demands for safe, usable water exceeding supply in many areas, including in Europe.
This situation entails severe risks for the world’s population.
The deterioration of the natural water cycle stems from a confluence of factors: growing urbanisation, growing populations, increased consumption, poor management, pollution, lack of or damaged infrastructure, and climate change.
Agriculture was responsible for 59% of total freshwater use in Europe in 20179, while industrial and domestic uses are the main drivers of increasing water demand. Indeed, as economies industrialise, populations urbanise and water supply and sanitation systems expand.
Additionally, rising temperatures and more extreme weather patterns are causing more droughts and flooding. Climate variability is also bringing more uncertainty as to the availability, predictability and geographical distribution of water. Water and climate change are inextricably linked. From unpredictable rainfall patterns to shrinking ice sheets, rising sea levels, floods and droughts – most impacts of climate change come down to water (UN Water).
