Generated by All in One SEO v5.0.1.1, this is an llms.txt file, used by LLMs to index the site. # UNESDA ## Sitemaps - [XML Sitemap](https://unesda.eu/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Ambition alone is not enough: Industry needs real measures that support packaging circularity and innovation](https://unesda.eu/newsroom/blogs/ambition-alone-is-not-enough-industry-needs-real-measures-that-support-packaging-circularity-and-innovation-2/) - At a recent event with the European business community, EU Commissioner Jessika Roswall shed some light on the upcoming EU Circular Economy Act (CEA): ‘The Circular Economy Act must be practical. It must be focused and simple by design. And it must make a real difference on the ground. For companies, this means clear rules, less fragmentation, and better market conditions.’ - [Ambition alone is not enough: Industry needs real measures that support packaging circularity and innovation](https://www.euractiv.com/opinion/ambition-alone-is-not-enough-industry-needs-real-measures-that-support-packaging-circularity-and-innovation/#new_tab) - Euractiv - [Joint statement on harmonised packaging labels](https://unesda.eu/newsroom/press-releases/join-statement-on-harmonised-packaging-labels/) - Together with AIM-European Brands Association and several other European industry associations, UNESDA calls on the European Commission and Member States to adopt a pragmatic approach for the future of harmonised EU packaging labels, in line with the EU’s goals to simplify rules, preserve the integrity of the Single Market and strengthen Europe's competitiveness. UNESDA - [UNESDA Soft Drinks Europe announces new President: Natalia Filipposyants, PepsiCo](https://unesda.eu/newsroom/press-releases/unesda-soft-drinks-europe-announces-new-president-natalia-filipposyants-pepsico/) - UNESDA, the European trade association representing the soft drinks industry, is delighted to announce the appointment of Natalia Filipposyants, Senior Vice-President and General Manager at PepsiCo International Beverages, Europe, as the new President of the association. Her two-year term takes effect immediately. Upon her appointment, Ms Filipposyants stated: “I am honoured to take on - [Make the EU Circular Economy Act work in practice for businesses and the environment](https://unesda.eu/newsroom/blogs/make-the-eu-circular-economy-act-work-in-practice-for-businesses-and-the-environment/) - At a recent event with the European business community, EU Commissioner Jessika Roswall shed some light on the upcoming EU Circular Economy Act (CEA): ‘The Circular Economy Act must be practical. It must be focused and simple by design. And it must make a real difference on the ground. For companies, this means clear rules, less fragmentation, and better market conditions.’ - [Make the EU Circular Economy Act work in practice for businesses and the environment](https://www.euractiv.com/opinion/no-more-waiting-businesses-push-for-clarity-from-the-european-institutions-as-eu-packaging-law-applies-soon/#new_tab) - The Parliament - [No more waiting: Businesses push for clarity from the European institutions as EU packaging law applies soon](https://unesda.eu/newsroom/blogs/no-more-waiting-businesses-push-for-clarity-from-the-european-institutions-as-eu-packaging-law-applies-soon/) - 4 March marked a milestone for packaging and packaging waste management in Europe: the negotiators from the European Parliament and Council of the EU reached a deal on amendments to the European Commission’s draft proposal for a Packaging and Packaging Waste Regulation (also known as ‘’PPWR’’). - [No more waiting: Businesses push for clarity from the European institutions as EU packaging law applies soon](https://www.euractiv.com/opinion/no-more-waiting-businesses-push-for-clarity-from-the-european-institutions-as-eu-packaging-law-applies-soon/#new_tab) - Euractiv - [Time for the EU to accelerate action and deliver for its food and drink industry](https://unesda.eu/newsroom/blogs/time-for-the-eu-to-accelerate-action-and-deliver-for-its-food-and-drink-industry/) - 4 March marked a milestone for packaging and packaging waste management in Europe: the negotiators from the European Parliament and Council of the EU reached a deal on amendments to the European Commission’s draft proposal for a Packaging and Packaging Waste Regulation (also known as ‘’PPWR’’). - [Time for the EU to accelerate action and deliver for its food and drink industry](https://www.euractiv.com/opinion/time-for-the-eu-to-accelerate-action-and-deliver-for-its-food-and-drink-industry/#new_tab) - Euractiv - [There is a target that matters](https://petpla.net/assets/ebooks/PPpreview/12/#new_tab) - PETplanet Insider - [The European PET Bottle Platform (EPBP) launches industry consultation on Design for Circularity for PET bottles](https://unesda.eu/newsroom/press-releases/the-european-pet-bottle-platform-epbp-launches-industry-consultation-on-design-for-circularity-for-pet-bottles/) - The European PET Bottle Platform (EPBP) is initiating an industry-wide consultation to collect stakeholder feedback on the recently developed Design for Circularity (DfC) guidelines for PET bottles. This consultation marks the next strategic step following the publication of the Circularity Protocol and the Quick Test–AIT.Circularity(1), reaffirming EPBP’s commitment to supporting the PET value chain - [The European PET Bottle Platform introduces the Quick Test – Accelerated Impact Test.Circularity (QT-AIT.Circularity), as an addition to Circularity Test Protocol](https://unesda.eu/newsroom/press-releases/the-european-pet-bottle-platform-introduces-the-quick-test-accelerated-impact-test-circularity-qt-ait-circularity-as-an-addition-to-circularity-test-protocol/) - The European PET Bottle Platform (EPBP), the industry’s reference organisation for PET bottle circularity and design-for-recycling guidance, announces the addition of the Quick Test – Accelerated Impact Test.Circularity (QT-AIT.Circularity) to its Circularity Test Protocol. The QT-AIT.Circularity provides the value chain with a fast, cost-effective method to simulate the impact of multiple recycling loops on - [Why the soft drinks sector matters: 3 facts Europe should know](https://www.euronews.com/business/2025/12/04/why-the-soft-drinks-sector-matters-3-facts-europe-should-know#new_tab) - Euronews - [EU environmental legislation needs simplification](https://unesda.eu/newsroom/blogs/eu-environmental-legislation-needs-simplification/) - 4 March marked a milestone for packaging and packaging waste management in Europe: the negotiators from the European Parliament and Council of the EU reached a deal on amendments to the European Commission’s draft proposal for a Packaging and Packaging Waste Regulation (also known as ‘’PPWR’’). - [Natural Mineral Waters Europe and UNESDA launch the DRS Playbook: A practical guide to building new and effective Deposit Return Schemes across Europe](https://unesda.eu/newsroom/press-releases/natural-mineral-waters-europe-and-unesda-launch-the-drs-playbook-a-practical-guide-to-building-new-and-effective-deposit-return-schemes-across-europe/) - Natural Mineral Waters Europe (NMWE) and UNESDA Soft Drinks Europe proudly launch the ‘DRS Playbook: Everything you need to know about developing, financing and operating Deposit Return Schemes’. This comprehensive guide, commissioned from OLHC Consultants, is designed to support the implementation of effective Deposit Return Schemes (DRS) across Europe. This Playbook arrives at a - ['Driving competitiveness and innovation in Europe is key', says soft drinks industry](https://www.theparliamentmagazine.eu/partner/article/driving-competitiveness-and-innovation-in-europe-is-key-says-soft-drinks-industry#new_tab) - The Parliament magazine - [‘Innovation is key – to European growth and encouraging more balanced diets’, says Andrew McMillin](https://www.euronews.com/health/2025/04/28/innovation-is-key-to-european-growth-and-encouraging-more-balanced-diets-says-andrew-mcmil#new_tab) - Euronews - [The European PET Bottle Platform (EPBP) introduces the PET Circularity Test — a pioneering tool that simulates multiple recycling loops](https://unesda.eu/newsroom/press-releases/the-european-pet-bottle-platform-epbp-introduces-the-pet-circularity-test-a-pioneering-tool-that-simulates-multiple-recycling-loops/) - The European PET Bottle Platform (EPBP) introduces the PET Circularity Test — a pioneering tool that simulates multiple recycling loops The European PET Bottle Platform (EPBP), a leading industry initiative dedicated to advancing the circular economy within the PET bottle value chain, is pleased to announce the launch of its Circularity Test Protocol. This - [EU’s new Water Strategy must be grounded in local action and shared responsibility](https://www.euractiv.com/section/eet/opinion/eus-new-water-strategy-must-be-grounded-in-local-action-and-shared-responsibility/#new_tab) - Euronews - [The European PET Bottle Platform strengthens its role in advancing PET bottle circularity](https://unesda.eu/newsroom/press-releases/the-european-pet-bottle-platform-strengthens-its-role-in-advancing-pet-bottle-circularity/) - The European PET Bottle Platform (EPBP) takes on a strategic liaison position at the European Committee for Standardisation (CEN) The European PET Bottle Platform (EPBP), an industry initiative aiming at driving the circular economy for the PET bottle value chain, has become a liaison organisation to the Technical Committee on packaging within the European - [UNESDA statement on DG TAXUD exploratory study on health taxes from an EU perspective](https://unesda.eu/newsroom/press-releases/unesda-statement-on-dg-taxud-exploratory-study-on-health-taxes-from-an-eu-perspective/) - On 15 May 2025, DG TAXUD published the study commissioned to ECORYS entitled ‘’Health taxes from an EU perspective’’, which aims to serve as a basis for initial discussions with member states on the implementation of taxes on foods high in fat, sugar and salt (HFSS), as a health measure in Europe. UNESDA Soft - [European soft drinks sector rolls out tailored tool to facilitate soft drinks life cycle assessments](https://unesda.eu/newsroom/press-releases/european-soft-drinks-sector-rolls-out-tailored-tool-to-facilitate-soft-drinks-life-cycle-assessments/) - Today, UNESDA Soft Drinks Europe has announced the launch of a tailored LCA (Life Cycle Assessment) online tool for the soft drinks industry1. This LCA tool, built in collaboration with technology services company Pilario, enables soft drinks companies to measure, compare and improve the environmental performance of their products, taking into account the ingredients - [Going ‘’simpler, faster and lighter’’ to foster innovation and strengthen Europe’s competitiveness (Part 1 - focus on environmental sustainability)](https://unesda.eu/newsroom/blogs/going-simpler-faster-and-lighter-to-foster-innovation-and-strengthen-europes-competitiveness-part-1-focus-on-environmental-sustainability/) - 4 March marked a milestone for packaging and packaging waste management in Europe: the negotiators from the European Parliament and Council of the EU reached a deal on amendments to the European Commission’s draft proposal for a Packaging and Packaging Waste Regulation (also known as ‘’PPWR’’). - [2025: A pivotal year in Europe’s sustainability journey – How the soft drinks sector is leading the way](https://unesda.eu/newsroom/blogs/2025-a-pivotal-year-in-europes-sustainability-journey-how-the-soft-drinks-sector-is-leading-the-way/) - 4 March marked a milestone for packaging and packaging waste management in Europe: the negotiators from the European Parliament and Council of the EU reached a deal on amendments to the European Commission’s draft proposal for a Packaging and Packaging Waste Regulation (also known as ‘’PPWR’’). - [New President of UNESDA Soft Drinks Europe: Andrew McMillin, The Coca-Cola Company](https://unesda.eu/newsroom/press-releases/new-president-of-unesda-soft-drinks-europe-andrew-mcmillin-the-coca-cola-company/) - UNESDA Soft Drinks Europe, the European trade association representing the soft drink industry, is pleased to announce the appointment of Andrew McMillin, President of Western Europe Operations at The Coca-Cola Company, as the new President of the association. Commenting on his appointment, Mr. McMillin stated: “I am honoured to lead UNESDA and represent some - [End of Mandate - Interview with Peter Harding](https://unesda.eu/newsroom/blogs/end-of-mandate-interview-with-peter-harding/) - 4 March marked a milestone for packaging and packaging waste management in Europe: the negotiators from the European Parliament and Council of the EU reached a deal on amendments to the European Commission’s draft proposal for a Packaging and Packaging Waste Regulation (also known as ‘’PPWR’’). - [Looking back, Moving forward](https://unesda.eu/newsroom/blogs/looking-back-moving-forward/) - 4 March marked a milestone for packaging and packaging waste management in Europe: the negotiators from the European Parliament and Council of the EU reached a deal on amendments to the European Commission’s draft proposal for a Packaging and Packaging Waste Regulation (also known as ‘’PPWR’’). - [UNESDA Soft Drinks Europe expands its membership as the soft drinks category continues to evolve](https://unesda.eu/newsroom/press-releases/unesda-soft-drinks-europe-expands-its-membership-as-the-soft-drinks-category-continues-to-evolve/) - Five new members join UNESDA: Carlsberg, Monster Energy, Royal Unibrew, the Hungarian Soft Drinks Association and the Polish Federation of Food Industry Union of Employers The Board of Directors of UNESDA, the European trade association representing Europe’s soft drinks industry, is delighted to announce that Carlsberg, Monster Energy and Royal Unibrew along with the - [Joint letter on the proposed changes to the Deposit Return System for single-use beverage containers in Slovakia](https://unesda.eu/newsroom/press-releases/joint-letter-on-the-proposed-changes-to-the-deposit-return-system-for-single-use-beverage-containers-in-slovakia/) - Following the European Parliament’s plenary vote on the proposal for a Packaging and Packaging Waste Regulation (PPWR), UNESDA Soft Drinks Europe recognises that the EU institutions have taken important steps to further harmonise packaging waste management rules and bring more predictability to businesses as well as to support the circularity of beverage packaging. - [What’s on a label? FoodDrinkEurope launches new Reference Intakes website](https://unesda.eu/newsroom/news/whats-on-a-label-fooddrinkeurope-launches-new-reference-intakes-website/) - [vc_row][vc_column width=”1/2″][vc_single_image image=”4276″ img_size=”large” alignment=”center”][/vc_column][vc_column width=”1/2″][vc_column_text]In view of the entry into force of the EU Regulation on the provision of food information to consumers on Saturday 13 December, FoodDrinkEurope launches a website to explain the concept of Reference Intakes i.e. the recommended types and quantities of foods and drinks per day for an average person. - [Stanislas de Gramont of Suntory Beverage and Food Europe takes over Presidency of European Beverages Association](https://unesda.eu/newsroom/news/stanislas-de-gramont-of-suntory-beverage-and-food-europe-takes-over-presidency-of-european-beverages-association/) - [vc_row][vc_column width=”1/2″][vc_single_image image=”4176″ img_size=”large” alignment=”center” label=””][/vc_column][vc_column width=”1/2″][vc_column_text]Stanislas de Gramont, CEO, Suntory Beverage and Food Europe (SBFE), has been elected president of UNESDA, Soft Drinks Europe. He takes up his role with immediate effect and his tenure will run until May 2018. Assuming the presidency at the UNESDA board meeting in Ljubljana last week, Mr de - [UNESDA statement on European Parliament Caffeine Claims vote](https://unesda.eu/newsroom/news/unesda-statement-on-european-parliament-caffeine-claims-vote/) - [vc_row][vc_column width=”1/2″][vc_single_image image=”4176″ img_size=”large” alignment=”center” label=””][/vc_column][vc_column width=”1/2″][vc_column_text]The European Parliament’s vote on 7 July 2016 rejected the Commission proposal on the authorisation of claims for caffeine. The Commission proposal aimed to establish a legal framework across Europe for caffeine claims, providing protection for consumers – with a particular focus on children and adolescents, as well as - [European soft drinks sector commits to reduce added sugars by a further 10%](https://unesda.eu/newsroom/press-releases/european-soft-drinks-sector-commits-to-reduce-added-sugars-by-a-further-10-beverage-industry-joins-forces-to-triple-pace-of-sugar-reduction-by-2020/) - The soft drinks sector is an early mover in added sugars reduction with its journey beginning in the 1970’s when the first no sugar and calorie soft drinks were introduced. In soft drinks, reduction in added sugars leads directly to reduced calories. The industry reduced sugar in still and carbonated soft drinks by 12% from - [European soft drinks industry to stop sales of sugary drinks in secondary schools across the European Union](https://unesda.eu/newsroom/press-releases/european-soft-drinks-industry-to-stop-sales-of-sugary-drinks-in-secondary-schools-across-the-european-union/) - Voluntary move expands existing 10+ year policy of no soft drinks in primary schools impacting 50,000 secondary schools and more than 40 million young people in 28 countries Brussels, 6 September 2017; The European soft drinks industry[i], represented by UNESDA, today announced that it will voluntarily cease sales of drinks containing added sugars[ii] to secondary - [2018 marks UNESDA’s 60th anniversary](https://unesda.eu/newsroom/news/2018-marks-unesdas-60th-anniversary/) - [vc_row][vc_column width=”1/2″][vc_single_image image=”4250″ img_size=”large” alignment=”center” label=””][/vc_column][vc_column width=”1/2″][vc_column_text]UNESDA celebrates its diamond anniversary this year and throughout the next 12 months we will be highlighting some of our key milestones and achievements over the past six decades. Set up in Brussels in 1958 to represent the interests of the European Soft Drinks Sector towards the EU, UNESDA - [UNESDA responds to EU Plastics strategy](https://unesda.eu/newsroom/news/unesda-responds-to-eu-plastics-strategy/) - [vc_row][vc_column width=”1/2″][vc_single_image image=”4176″ img_size=”large” alignment=”center” label=””][/vc_column][vc_column width=”1/2″][vc_column_text] The European Soft Drinks Industry welcomes the publication of the Commission’s Plastics Strategy, and ambitions to eliminate waste and create a circular economy for all materials, including plastic packaging. Food and drinks packaging are an essential part of modern lives across the EU, yet recognizing the environmental - [Journal of the American Medical Association’s opinion finds taxation alone is ineffective to tackle obesity and calls for broader measures](https://unesda.eu/newsroom/news/journal-of-the-american-medical-associations-opinion-finds-taxation-alone-is-ineffective-to-tackle-obesity-and-calls-for-broader-measures/) - [vc_row][vc_column width=”1/2″][vc_single_image image=”4243″ img_size=”large” alignment=”center”][/vc_column][vc_column width=”1/2″][vc_column_text]Last month, the Journal of American Medical Association (JAMA), published a dedicated issue on obesity: it includes a broad range of articles including a piece related to the taxation of sugar sweetened beverages (SSBs). In his editorial entitled “Reimagining Obesity in 2018”, Dr. Edward Livingston notes that “although much attention - [Spanish food & drink industry commits to a major pledge to cut salt, sugar and fat by 2020](https://unesda.eu/newsroom/news/spanish-food-drink-industry-commits-to-a-major-pledge-to-cut-salt-sugar-and-fat-by-2020/) - [vc_row][vc_column width=”1/2″][vc_single_image image=”4237″ img_size=”large” alignment=”center” label=””][/vc_column][vc_column width=”1/2″][vc_column_text]The Spanish food and drink industry announced on Monday a far-reaching voluntary commitment agreed with the Spanish Department of Health to significantly reduce the salt, sugar and saturated fats content of more than 3,500 products over the next three years. The plan (known as the Collaboration Plan 2017-2020) includes - [Country of Origin Labelling: UNESDA submits its comments to the European Commission](https://unesda.eu/newsroom/news/country-of-origin-labelling-unesda-submits-its-comments-to-the-european-commission/) - [vc_row][vc_column width=”1/2″][vc_single_image image=”4176″ img_size=”large” alignment=”center” label=””][/vc_column][vc_column width=”1/2″][vc_column_text]Earlier this month, UNESDA submitted formal comments to the European Commission on its proposed Implementing Regulation for voluntary country-of-origin labelling. In its contribution, UNESDA has expressed its support for the comments made by FoodDrinkEurope, including the need for guidance on interpretation of some articles. In particular UNESDA highlighted the - [UNESDA submits contribution to the public consultation on marine litter & single use plastics](https://unesda.eu/newsroom/news/unesda-submits-contribution-to-the-public-consultation-on-marine-litter-single-use-plastics/) - [vc_row][vc_column width=”1/2″][vc_single_image image=”4176″ img_size=”large” alignment=”center” label=””][/vc_column][vc_column width=”1/2″][vc_column_text]Last week, UNESDA submitted its formal contribution to the European Commission’s consultation on reducing marine litter and single use plastics. We expressed our support to a holistic and multi-stakeholder approach to tackle the complex issues of marine litter by strengthening waste management and enforcing waste legislation to ensure effective - [UNESDA submits contribution to the European Food Safety Agency (EFSA) consultation on its draft protocol on sugars](https://unesda.eu/newsroom/news/unesda-submits-contribution-to-the-european-food-safety-agency-efsa-consultation-on-its-draft-protocol-on-sugars/) - [vc_row][vc_column width=”1/2″][vc_single_image image=”4176″ img_size=”large” alignment=”center” label=””][/vc_column][vc_column width=”1/2″][vc_column_text]UNESDA has submitted comments to EFSA during the recent stakeholder consultation on the EFSA proposed protocol for their upcoming assessment on sugars. EFSA is due to issue its final protocol in a few months’ time and the final assessment in 2020, after a further rounds of stakeholder consultation.[/vc_column_text][/vc_column][/vc_row] - [UNESDA’s Director General participates in the 2018 edition of the EU Sport Forum](https://unesda.eu/newsroom/news/unesdas-director-general-participates-in-the-2018-edition-of-the-eu-sport-forum/) - [vc_row][vc_column width=”1/2″][vc_single_image image=”4194″ img_size=”large” alignment=”center” label=””][/vc_column][vc_column width=”1/2″][vc_column_text]On 22 March, UNESDA’s Director General, Sigrid Ligné, took part in the 2018 edition of the EU Sport Forum in Sofia, Bulgaria on the occasion of the Bulgarian Presidency of the Council of the European Union. Organised yearly, the EU Sport Forum is ‘the place to be’ and the - [Revision of the Drinking Water Directive 98/83/EC: UNESDA submits its comments to the public consultation](https://unesda.eu/newsroom/news/revision-of-the-drinking-water-directive-98-83-ec-unesda-submits-its-comments-to-the-public-consultation/) - [vc_row][vc_column width=”1/2″][vc_single_image image=”4191″ img_size=”large” alignment=”center” label=””][/vc_column][vc_column width=”1/2″][vc_column_text]Last week, UNESDA submitted its comments to the European Commission public consultation on the revision of the Drinking Water Directive 98/83/EC. The document, which consolidated feedback from members, was inputted via the Commission’s ‘Have Your Say’ website, ahead of the closing date on 2 April. In its contribution, UNESDA - [EU Health Ministers discuss the EU contribution to healthy nutrition for children during informal meeting](https://unesda.eu/newsroom/news/eu-health-ministers-discuss-the-eu-contribution-to-healthy-nutrition-for-children-during-informal-meeting/) - [vc_row][vc_column width=”1/2″][vc_single_image image=”4135″ img_size=”large” alignment=”center” label=””][/vc_column][vc_column width=”1/2″][vc_column_text]On 23 April, the European Ministers of Health gathered in Sofia for an informal meeting under the auspices of the Bulgarian presidency of the EU and in presence of Vytenis Andriukaitis, the European Commissioner for Health & Food Safety. After the meeting, the Bulgarian presidency published a press release - [On the road to GDPR compliance](https://unesda.eu/newsroom/news/on-the-road-to-gdpr-compliance/) - [vc_row][vc_column width=”1/2″][vc_single_image image=”4184″ img_size=”large” alignment=”center”][/vc_column][vc_column width=”1/2″][vc_column_text]This week UNESDA attended a workshop which addressed the most pressing compliance issues for EU Trade Associations in the context of the General Data Protection Regulation (GDPR). In order to understand the impact of the GDPR in practice and how to comply with it, UNESDA took part in various simulations - [The European Commission releases its proposal for a Directive to reduce the impact of certain plastic products on the environment](https://unesda.eu/newsroom/news/the-european-commission-releases-its-proposal-for-a-directive-to-reduce-the-impact-of-certain-plastic-products-on-the-environment/) - [vc_row][vc_column width=”1/2″][vc_single_image image=”4176″ img_size=”large” alignment=”center” label=””][/vc_column][vc_column width=”1/2″][vc_column_text]On 28 May, the European Commission released its proposal for a Directive on the reduction of the impact of certain plastic products on the environment that will now go through the usual ordinary legislative procedure and be submitted to the European Parliament and Council for discussion. UNESDA acknowledges this - [European Soft Drinks Industry Boosts Progress throughout the European Economy](https://unesda.eu/newsroom/news/european-soft-drinks-industry-boosts-progress-throughout-the-european-economy/) - [vc_row][vc_column width=”1/2″][vc_single_image image=”4173″ img_size=”large” alignment=”center”][/vc_column][vc_column width=”1/2″][vc_column_text]A study released this week illustrates how the European soft drinks industry is rooted in the European economy and boosts progress throughout its value chain. The sector generates €185 billion revenue – equivalent to 1.24% of EU GDP, indirectly supports 1.7 million jobs and delivers almost €30 billion in tax - [UNESDA presents its secondary schools commitment at the EU Platform for Action on Diet, Physical Activity and Health](https://unesda.eu/newsroom/news/unesda-presents-its-secondary-schools-commitment-at-the-eu-platform-for-action-on-diet-physical-activity-and-health/) - [vc_row][vc_column width=”1/2″][vc_single_image image=”4188″ img_size=”large” alignment=”center” label=””][/vc_column][vc_column width=”1/2″][vc_column_text]Last week, UNESDA formally presented its recent commitment in secondary schools at the EU Platform for Action on Diet, Physical Activity and Health. The presentation was given in the presence of a representative of the upcoming Austrian EU Presidency and generated strong interest, triggering a series of questions and - [EU Health Ministers discuss the future of health in the EU](https://unesda.eu/newsroom/news/eu-health-ministers-discuss-the-future-of-health-in-the-eu/) - [vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”4135″ img_size=”large” alignment=”center”][/vc_column][vc_column width=”1/2″][vc_column_text]On June 21-22, the EU Ministers for Employment, Social Policy, Health and Consumer Affairs (EPSCO) met in Luxembourg to discuss, among others, the future of health in the EU. Member states highlighted that EU action aiming at promoting health is particularly useful when there is a cross-border dimension or when - [UNESDA has a new member](https://unesda.eu/newsroom/news/unesda-has-a-new-member/) - [vc_row][vc_column][vc_column_text]UNESDA is happy to welcome the Estonian beverage association as its newest member! Estonia is the first Baltic country to join UNESDA and we look forward to having a fruitful relationship and work together on key issues for our sector at EU and Estonian level. UNESDA now represents 23 national associations and 9 corporate members.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image - [Check out our new infographic on low-calorie sweeteners](https://unesda.eu/newsroom/news/check-out-our-new-infographic-on-low-calorie-sweeteners/) - [vc_row][vc_column][vc_column_text]We have recently issued a new infographic on the use of low-calorie sweeteners in soft drinks. You will find more information about how they work, what their benefits are, and which ones are the most frequently used in soft drinks. To find out more: click here.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”4161″ img_size=”large” alignment=”center” onclick=”custom_link” label=”” link=”https://www.unesda.eu/low-calorie-sweeteners-in-soft-drinks/”][/vc_column][/vc_row] - [New website on food and drink taxation](https://unesda.eu/newsroom/news/new-website-on-food-and-drink-taxation/) - [vc_row][vc_column][vc_column_text]Our new ‘tax website’ brings you up to date with the very latest academic studies and press articles on taxation from across Europe and beyond. Check it out here.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”7012″ img_size=”large” alignment=”center” onclick=”custom_link” img_link_target=”_blank” label=”” link=”https://www.fooddrinktax.eu/”][/vc_column][/vc_row] - [“How to promote a healthy environment in schools?” – Take part in this debate on 25 September](https://unesda.eu/newsroom/news/how-to-promote-a-healthy-environment-in-schools-take-part-in-this-debate-on-25-september/) - [vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”4155″ img_size=”large” alignment=”center” label=””][/vc_column][vc_column width=”1/2″][vc_column_text]Join us on 25 September to discuss which tangible actions should be taken to support schools and communities in realising a healthy school environment for all young people across the EU. The workshop will explore: – How can we work together to make healthier school environments a reality? – - [European soft drinks industry sets ambitions to make its plastic packaging more sustainable](https://unesda.eu/newsroom/news/european-soft-drinks-industry-sets-ambitions-to-make-its-plastic-packaging-more-sustainable/) - [vc_row][vc_column width=”1/2″][vc_single_image image=”4205″ img_size=”large” alignment=”center”][/vc_column][vc_column width=”1/2″][vc_column_text]By 2025 100% of soft drinks plastic packaging to be recyclable with PET bottles containing a minimum of 25% recycled content on average[/vc_column_text][vc_column_text]Brussels, 13 September 2018; UNESDA Soft Drinks Europe has today announced a set of EU-wide1 ambitions to make the sector’s plastic packaging more sustainable. The ambitions aim to - [UNESDA co-signs joint cross-industry statement on the Single Use Plastics proposal](https://unesda.eu/newsroom/press-releases/unesda-co-signs-joint-cross-industry-statement-on-the-single-use-plastics-proposal/) - UNESDA has cosigned a joint cross-industry statement on the Single Use Plastics (SUP) legislative proposal, along with 74 other European and national industry associations. The statement provides a wide-industry position on single use plastics and promotes the need for: legal certainty, avoiding fragmentation of the single market, clarifying definitions within the directive, avoiding that litter - [Euractiv lunch debate discusses the key factors to create a healthy environment in schools](https://unesda.eu/newsroom/news/euractiv-lunch-debate-discusses-the-key-factors-to-create-a-healthy-environment-in-schools/) - [vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”4147″ img_size=”large” alignment=”center” label=””][/vc_column][vc_column width=”1/2″][vc_column_text]On 25 September UNESDA supported a lunch debate organized by media portal Euractiv on the subject of ‘Creating a Healthy Schools environment’. The discussion brought together experts from the European Commission, academia and industry associations to explore meaningful actions to help create a healthy environment both inside schools and - [The joint meeting of the High Level Group and EU Platform for Action on Diet, Physical Activity and Health takes place in Luxembourg](https://unesda.eu/newsroom/news/the-joint-meeting-of-the-high-level-group-and-eu-platform-for-action-on-diet-physical-activity-and-health-takes-place-in-luxembourg/) - [vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”4188″ img_size=”large” alignment=”center”][/vc_column][vc_column width=”1/2″][vc_column_text]On 26 October the joint meeting of the High Level Group and the EU Platform for Action on Diet, Physical Activity and Health took place in Luxembourg. The meeting was given in the presence of the Austrian EU Presidency that presented the political commitments made so far at European level - [UNESDA Elects Tim Brett, The Coca-Cola Company, as President of European Soft Drinks Association](https://unesda.eu/newsroom/news/unesda-elects-tim-brett-the-coca-cola-company-as-president-of-european-soft-drinks-association/) - [vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”4137″ img_size=”large” alignment=”center”][/vc_column][vc_column width=”2/3″][vc_column_text]Coca-Cola Western Europe leader to oversee association’s efforts, including commitments to advance sustainable soft drinks packaging and create a healthier food environment Tim Brett, President, Coca-Cola Western Europe, has been elected President of UNESDA Soft Drinks Europe, the industry association representing the non-alcoholic soft drinks sector in Europe. He will - [UNESDA to participate to first meeting of Circular Plastics Alliance aiming to make EU economy more circular](https://unesda.eu/newsroom/news/unesda-to-participate-to-first-meeting-of-circular-plastics-alliance-aiming-to-make-eu-economy-more-circular/) - [vc_row][vc_column width=”1/2″][vc_single_image image=”4133″ img_size=”large” alignment=”center”][/vc_column][vc_column width=”1/2″][vc_column_text]On 5 February, UNESDA will join the Circular Plastics Alliance high level launch event hosted by European Commission Vice-President Katainen. UNESDA will be one of 30 organisations to attend from the among the 70 which have pledged through the formal EU register to support the uptake of 10 million tons - [UNESDA sponsoring and attending 2019 Petcore Europe Conference](https://unesda.eu/newsroom/news/unesda-sponsoring-and-attending-2019-petcore-europe-conference/) - [vc_row][vc_column width=”1/2″][vc_single_image image=”4122″ img_size=”large” alignment=”center”][/vc_column][vc_column width=”1/2″][vc_column_text]UNESDA sponsored the annual Petcore Conference on the “EU Plastics Strategy 2.0: Taking the PET industry to the next steps”. The two-days session gathered an audience with representatives from industry, civil society and authorities. The speakers present included PET producers, recyclers and users debating in particular solutions to reach the - [UNESDA attends ICBA meeting in Lisbon, Portugal](https://unesda.eu/newsroom/news/unesda-attends-icba-meeting-in-lisbon-portugal/) - [vc_row][vc_column width=”1/2″][vc_single_image image=”7421″ img_size=”large”][/vc_column][vc_column width=”1/2″][vc_column_text]Last week, UNESDA attended the biannual meeting organised by the International Council of Beverages Associations in Lisbon, Portugal. It was the opportunity to exchange with associations coming from all continents on how to contribute positively to policies and make a difference through our actions. Of particular importance, we discussed environmental sustainability: - [European soft drinks industry on track to meet commitment to reduce added sugars by 10% by 2020](https://unesda.eu/newsroom/press-releases/european-soft-drinks-industry-on-track-to-meet-commitment-to-reduce-added-sugars-by-10-by-2020/) - UNESDA Soft Drinks Europe has announced that it is on track to meet its voluntary commitment to reduce added sugars by 10% by 2020. A mid-term evaluation – conducted by third party auditors GlobalData – found that the average sugar level in European soft drinks has been reduced by 11.9% from 2015-2017. The soft drinks - [UNESDA co-signs Circular Plastics Alliance Declaration](https://unesda.eu/newsroom/press-releases/unesda-co-signs-circular-plastics-alliance-declaration/) - Today, UNESDA Soft Drinks Europe co-signed the Circular Plastics Alliance Declaration at a launch event held in the presence of Commission Vice-President Frans Timmermans and representatives from across the value chain. UNESDA joined other stakeholders in co-signing the Declaration which commits signatories to the Commission objective of having 10 million tons of recycled plastics in - [UNESDA appoints Nicholas Hodac as Director General](https://unesda.eu/newsroom/press-releases/unesda-appoints-nicholas-hodac-as-director-general/) - UNESDA Soft Drinks Europe has appointed Nicholas Hodac as Director General. He will take up his role on 14th October. Nicholas joins UNESDA having spent the past six years at IBM as EU Government and Regulatory Affairs Executive. He previously held positions as Head of the Brussels EU Affairs Office for Ford Europe and Manager - [UNESDA is recruiting a junior profile for its public policy and communication team!](https://unesda.eu/newsroom/uncategorized/unesda-is-recruiting-a-junior-profile-for-its-public-policy-and-communication-team/) - [vc_row][vc_column width=”2/3″][vc_column_text]UNESDA is looking for an intern to support its growing public policy and communication activities, with the prospect of a permanent full-time position. MAIN RESPONSIBILITIES: Support the public affairs and communication functions Monitor and report on policies and media coverage, both at EU and national level Support the advocacy activities (briefings, setting up meetings, - [Sustainable and responsible - how we are walking the talk](https://unesda.eu/newsroom/news/sustainable-and-responsible-how-we-are-walking-the-talk/) - [vc_row][vc_column][vc_column_text] Europe’s soft drinks industry is embracing sustainability and responsibility, UNESDA Soft Drinks Europe’s Nicholas Hodac explains. https://www.theparliamentmagazine.eu/articles/partner_article/unesda-union-european-soft-drinks-associations/how-soft-drinks-industry-0#.XeZErMDvK9w.twitter [/vc_column_text][vc_single_image image=”8127″ img_size=”full” label=””][/vc_column][/vc_row] - [European soft drinks industry welcomes EU Green Deal in working towards a carbon neutral Europe](https://unesda.eu/newsroom/press-releases/european-soft-drinks-industry-welcomes-eu-green-deal-in-working-towards-a-carbon-neutral-europe/) - UNESDA member companies have been driving sustainability throughout their value chain for the past 30 years and we fully support the EU Green Deal and its ambition of making Europe the world’s first climate-neutral continent by 2050. We agree that achieving a circular economy requires the full mobilisation of industry and our sector is ready - [UNESDA position on Roadmap on New Circular Economy Action Plan](https://unesda.eu/newsroom/news/unesda-position-on-roadmap-on-new-circular-economy-action-plan/) - [vc_row][vc_column][vc_single_image image=”7650″ img_size=”full” label=””][vc_column_text]UNESDA – Soft Drinks Europe is calling for Roadmap on New Circular Economy Action Plan to build on existing EU legislations to accelerate the transition towards a circular model while ensuring legal and regulatory stability UNESDA sent comments on the Roadmap for the new Circular Economy Action Plan. It underlined in particular - [From linear to circular – a roadmap for Europe’s soft drinks industry](https://unesda.eu/newsroom/blogs/from-linear-to-circular-a-roadmap-for-europes-soft-drinks-industry/) - [vc_row][vc_column][vc_column_text] By Nicholas Hodac, UNESDA Director General [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”7654″ img_size=”large”][/vc_column][vc_column width=”1/2″][vc_column_text]Europe’s soft drinks industry is a firm supporter of the circular economy principle outlined in the EU’s Circular Economy Action Plan. Our members have been driving sustainability throughout their value chains for more than 30 years – from reducing and reusing water, energy and - [How acting responsibly is good for business, citizens and the planet](https://unesda.eu/newsroom/blogs/how-acting-responsibly-is-good-for-business-citizens-and-the-planet/) - We are delighted to present this next post in our newly launched UNESDA Blog. Food for thought today comes from our colleague Dirk Jacobs, Deputy Director General of FoodDrinkEurope. The European soft drinks industry is an active sector within FoodDrinkEurope and is proud to work alongside its food industry peers in driving responsibility and sustainability - [UNESDA comments submitted to European Commission Farm to Fork consultation](https://unesda.eu/newsroom/news/unesda-comments-submitted-to-european-commission-farm-to-fork-consultation/) - [vc_row][vc_column][vc_single_image image=”7949″ img_size=”full” label=””][vc_column_text]Today UNESDA submitted comments to the European Commission’s consultation on its Roadmap for the new EU ‘Farm-to-Fork’ strategy. Europe’s soft drinks industry is keen to play a constructive role in the transition to more sustainable food systems and in facilitating the shift towards healthy and sustainable diets. Our submission focuses on some - [From Farm to Fork – the solution is European action](https://unesda.eu/newsroom/blogs/from-farm-to-fork-the-solution-is-european-action/) - [vc_row][vc_column][vc_column_text]By Nicholas Hodac, Director General, UNESDA[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”7660″ img_size=”large”][/vc_column][vc_column width=”1/2″][vc_column_text]The European Commission’s forthcoming Farm to Fork strategy has the chance to provide European society with a comprehensive, EU-wide roadmap to achieve more sustainable food systems by facilitating the shift towards healthy, sustainable diets. The soft drinks industry is keen to continue to play a constructive - [Major European hospitality industry stakeholders call for stronger focus by the EU institutions on the sector’s recovery](https://unesda.eu/newsroom/press-releases/major-european-hospitality-industry-stakeholders-call-for-stronger-focus-by-the-eu-institutions-on-the-sectors-recovery/) - 11 associations and trade unions representing the European hospitality industry and its value chain warmly welcome this week’s discussions at EU level on the survival of the sector. COVID-19 severely impacted the hospitality industry and its value chain, with establishments being forced to shut down at short notice as part of the collective fight against - [UNESDA joins ‘Close the Glass Loop’ platform](https://unesda.eu/newsroom/press-releases/unesda-joins-close-the-glass-loop-platform/) - UNESDA Soft Drinks Europe has joined the Close the Glass Loop platform, the European ambition to collect glass more and better, together, led by FEVE, the European Container Glass Federation. With its mission of achieving an EU average 90% ‘collection for recycling’ rate by 2030, as a milestone towards a 100% collection target, the objectives - [Soft drinks industry publishes position paper on Circular Economy Action Plan](https://unesda.eu/newsroom/press-releases/soft-drinks-industry-publishes-position-paper-on-circular-economy-action-plan/) - UNESDA Soft Drinks Europe has published its position paper on the EU Circular Economy Action Plan today. The sector supports the Commission’s agenda to accelerate the transition towards a green economy and is itself taking a range of actions to achieve full circularity – including improving the recyclability of its packaging, using more recycled content - [EU Farm to Fork Strategy – making healthier diets the easy choice](https://unesda.eu/newsroom/blogs/eu-farm-to-fork-strategy-making-healthier-diets-the-easy-choice/) - [vc_row][vc_column][vc_column_text]by Helen Benson, Regulatory Affairs Director, UNESDA[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”7064″ img_size=”large” alignment=”center”][/vc_column][vc_column width=”1/2″][vc_column_text] The COVID-19 crisis has brought the essential nature of Europe’s food and drink industry into sharp focus. Despite the unprecedented challenges of lockdowns and restrictions on movement across the continent, the food and drink sector has managed to maintain supply and ensure that - [Farm to Fork Strategy is released](https://unesda.eu/newsroom/press-releases/farm-to-fork-strategy-is-released/) - The EU Farm to Fork Strategy is out. It sets a roadmap for delivering sustainable production and consumption and we look forward to reading it in detail and engaging with all stakeholders in the future. Our industry welcomes EU-wide approaches that are evidence-based, continue to place food safety centre stage, and also secure the competitiveness - [Next generation Europe should be green and circular](https://unesda.eu/newsroom/blogs/next-generation-europe-should-be-green-and-circular/) - [vc_row][vc_column][vc_column_text]By Nicholas Hodac, UNESDA Director General[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”7660″ img_size=”large” alignment=”center”][/vc_column][vc_column width=”1/2″][vc_column_text] The COVID-19 pandemic has brought the essential nature of Europe’s food and drink industry into sharp focus. Despite the challenges of lockdowns and border closures over recent months, the sector has managed to maintain supply and ensure that the EU’s 450 million citizens continue - [Industry calls for revenue from EU Plastic Levy to be earmarked for circular economy projects](https://unesda.eu/newsroom/press-releases/industry-calls-for-revenue-from-eu-plastic-levy-to-be-earmarked-for-circular-economy-projects/) - UNESDA has cosigned a joint statement on Fiscal Measures related to Packaging Materials & Applications - together with 40 other actors from across the packaging supply, food and drinks industry. The letter has been sent to EU stakeholders and sets out the need for investment, along with concerns around introducing further fiscal measures on packaging, - [UNESDA submits response to EU consultation on the inception impact assessment on reducing packaging waste](https://unesda.eu/newsroom/news/unesda-submits-response-to-eu-consultation-on-reducing-packaging-waste-2/) - [vc_row][vc_column][vc_single_image image=”8983″ img_size=”full” alignment=”center”][vc_column_text]UNESDA sent its official response to the EU consultation on the inception impact assessment on reducing packaging waste. The Commission is planning to review the requirements on packaging and packaging waste in the EU, including by promoting reuse and recycling, increase recycled content in package and reducing packaging waste. Our sector insists - [UNESDA submits response to EU consultation on the inception impact assessment on empowering consumers in the green transition](https://unesda.eu/newsroom/news/unesda-submits-response-to-eu-consultation-on-the-inception-impact-assessment-on-empowering-consumers-in-the-green-transition/) - [vc_row][vc_column][vc_single_image image=”9076″ img_size=”full” alignment=”center” label=””][vc_column_text]UNESDA sent its official response to the EU consultation on empowering consumers in the green transition. Our sector fully supports the Commission’s approach that consumers must be at the heart of the green transition and that providing them with the better tools to contribute to this transition will be crucial, building - [Packaging value chain calls on EU to protect the Single Market to deliver on the Green Deal and circular economy objectives](https://unesda.eu/newsroom/press-releases/packaging-value-chain-calls-on-eu-to-protect-the-single-market-to-deliver-on-the-green-deal-and-circular-economy-objectives/) - UNESDA Soft Drinks Europe – together with 58 other stakeholders from across the packaging supply chain have co-signed a joint statement calling upon the Commission and Member States to protect the integrity of the Single Market for packaging and packaged goods. The signatories make the case that protecting the EU single market and the free - [DRS has the potential to deliver full circularity for beverage packaging in the EU](https://unesda.eu/newsroom/blogs/drs-has-the-potential-to-deliver-full-circularity-for-beverage-packaging-in-the-eu/) - [vc_row][vc_column][vc_column_text]By Patricia Fosselard, Secretary General, EFBW and Nicholas Hodac, Director General, UNESDA [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”9128″ img_size=”400×410″ alignment=”center” label=””][/vc_column][vc_column width=”1/2″][vc_column_text]Europe’s beverage sectors have long led the way in packaging sustainability and circularity. Over the past decades our industries have been actively involved in the setting-up and financing of packaging recovery organisations across the continent, and now - [Making the healthier choice the easy choice - our preliminary contribution to the Farm to Fork Strategy](https://unesda.eu/newsroom/press-releases/making-the-healthier-choice-the-easy-choice-our-preliminary-contribution-to-the-farm-to-fork-strategy/) - UNESDA Soft Drinks Europe has published its preliminary contribution to the EU Farm to Fork Strategy. The newly released position paper represents our sector’s initial summary viewpoints on key issue areas including front-of-pack nutrition labelling; marketing practices; reformulation and nutrient profiles. The document can be found on the website here. We support the EU Farm - [Soft drinks sector delivers 14.6% added sugars reduction between 2015-2019](https://unesda.eu/newsroom/press-releases/soft-drinks-sector-delivers-14-6-added-sugars-reduction-between-2015-2019-2/) - UNESDA Soft Drinks Europe has announced that the sector reduced added sugars by 14.6 % between 2015-2019. It is the only sector to have committed to the EU added sugar reduction target of 10% by 2020 as laid out in the Added Sugars Annex. The latest research – conducted by third party auditors GlobalData – - [EU Code of Conduct offers the chance to showcase how public-private partnerships can deliver a healthier and more sustainable society](https://unesda.eu/newsroom/blogs/eu-code-of-conduct-offers-the-chance-to-showcase-how-public-private-partnerships-can-deliver-a-healthier-and-more-sustainable-society/) - [vc_row][vc_column][vc_column_text]By Nicholas Hodac, director general, UNESDA Soft Drinks Europe[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”7660″ img_size=”large” alignment=”center”][/vc_column][vc_column width=”1/2″][vc_column_text] The Farm to Fork’s proposal for an EU Code of Conduct for responsible business and marketing practices presents a golden opportunity for Europe to take a global lead in demonstrating the power of collective and collaborative public-private partnerships (PPP). With a well-designed - [UNESDA Soft Drinks Europe announces new President, Ian Ellington of PepsiCo Europe assumes role as of January 2021](https://unesda.eu/newsroom/news/unesda-soft-drinks-europe-announces-new-president-ian-ellington-of-pepsico-europe-assumes-role-as-of-january-2021/) - [vc_row][vc_column width=”1/3″][vc_single_image image=”9536″ img_size=”large” alignment=”center” label=””][/vc_column][vc_column width=”2/3″][vc_column_text]Ian Ellington, SVP and Chief Category Officer, PepsiCo Europe, has been elected president of UNESDA, Soft Drinks Europe, representing the non-alcoholic drinks industry in Europe. He takes up his two-year mandate from 1 January 2021. Assuming the presidency from Tim Brett of The Coca-Cola Company, Mr Ellington acknowledged that - [UNESDA submits its official response to the EU public consultation on reducing packaging waste – review of rules](https://unesda.eu/newsroom/news/unesda-submits-its-official-response-to-the-eu-public-consultation-on-reducing-packaging-waste-review-of-rules/) - [vc_row][vc_column][vc_single_image image=”8983″ img_size=”full” alignment=”center”][vc_column_text]UNESDA sent its response to the EU consultation on the review of packaging waste rules. The Commission is planning to review the requirements on packaging and packaging waste in the EU, including by promoting reuse and recycling, increase recycled content in package and reducing packaging waste. UNESDA contribution aims to address a - [The hospitality sector and its value chain calls upon the EU institutions to set up a structured dialogue to discuss the impact of COVID19 and its recovery](https://unesda.eu/newsroom/press-releases/the-hospitality-sector-and-its-value-chain-calls-upon-the-eu-institutions-to-set-up-a-structured-dialogue-to-discuss-the-impact-of-covid19-and-its-recovery/) - UNESDA calls, together with other actors in the hospitality sector and its value chain, for a structured dialogue with the European institutions to discuss the impact of the COVID19 pandemic and develop a roadmap towards recovery. The core objective is to create some predictability for the hospitality sector and its supply chain, through a safe, - [UNESDA Soft Drinks Europe announces new Circular Packaging Vision 2030](https://unesda.eu/newsroom/press-releases/unesda-soft-drinks-europe-announces-new-circular-packaging-vision-2030/) - Today, UNESDA announced its new Circular Packaging Vision 2030 which aims to achieve full circularity of our beverage packaging (plastic, aluminium and glass) by 2030. Our sector wants to demonstrate its responsibility and commitment to accelerating the transition to a circular economy. Beverage packaging can be fully circular and has a central role to play - [There’s no time to lose! Educating on the principles of circularity starts at a young age](https://unesda.eu/newsroom/blogs/theres-no-time-to-lose-educating-on-the-principles-of-circularity-starts-at-a-young-age/) - By Nicholas Hodac, director general, UNESDA Soft Drinks Europe We are still not doing enough and I am equally responsible. In the EU, an estimated 41.5% of plastic packaging waste was recycled in 2018. That’s not bad and we do see a steady increase in recycling rates, but we can do much better. Unfortunately, when - [UNESDA responds to an EU consultation on a roadmap to improve education for environmental sustainability](https://unesda.eu/newsroom/news/unesda-responds-to-an-eu-consultation-on-a-roadmap-to-improve-education-for-environmental-sustainability/) - UNESDA sent its response to the European Commission’s consultation on a roadmap on education for environmental sustainability. With this contribution, UNESDA highlights Europe’s soft drinks industry’s focus on education on recycling, the need for stakeholder collaboration and the role of the consumer in participating to a circular economy. We support fully the objectives of the - [UNESDA Soft Drinks Europe announces new commitment to reduce average added sugars in its beverages by another 10% across Europe](https://unesda.eu/newsroom/press-releases/unesda-soft-drinks-europe-announces-new-commitment-to-reduce-average-added-sugars-in-its-beverages-by-another-10-across-europe/) - On the occasion of its 63rd anniversary, UNESDA, representing Europe’s soft drinks industry, has announced new and enhanced health and nutrition commitments to continue to help Europeans manage their intake of added sugars from soft drinks. At a time of evolving consumer preferences and increasing public health expectations, these commitments are the industry’s contribution to making - [UNESDA Soft Drinks Europe submits its commitments to the EU Code of Conduct on responsible business and marketing practices](https://unesda.eu/newsroom/news/unesda-soft-drinks-europe-submits-its-commitments-to-the-eu-code-of-conduct-on-responsible-business-and-marketing-practices/) - On the occasion of the launch of the EU code of conduct on responsible food business and marketing practices, UNESDA, representing Europe’s soft drinks industry, submitted its commitments to the EU Code of Conduct, underlining the need for the European Commission to create an enabling framework that helps achieve the goals of UNESDA’s commitments. UNESDA’s - [UNESDA Soft Drinks Europe submits its commitments to commitments to the EU Code of Conduct on responsible business and marketing practices](https://unesda.eu/newsroom/press-releases/unesda-soft-drinks-europe-submits-its-commitments-to-commitments-to-the-eu-code-of-conduct-on-responsible-business-and-marketing-practices/) - On the occasion of its 63rd anniversary, UNESDA, representing Europe’s soft drinks industry, has announced new and enhanced health and nutrition commitments to continue to help Europeans manage their intake of added sugars from soft drinks. At a time of evolving consumer preferences and increasing public health expectations, these commitments are the industry’s contribution to making - [UNESDA joins three other leading PET value chain trade associations to call on the European Commission to speed up the authorisation recycling processes for PET food contact applications](https://unesda.eu/newsroom/press-releases/unesda-soft-drinks-europe-joins-other-three-leading-pet-value-chain-trade-associations-to-call-on-the-european-commission-to-speed-up-the-authorisation-recycling-processes-for-pet-food-contact-applica/) - Leading PET value chain Trade Associations, namely Committee of PET Manufacturers Europe (CPME), Natural Mineral Waters Europe (NMWE), PETCORE Europe, Plastics Recyclers Europe (PRE) and UNESDA Soft Drinks Europe, recently addressed Executive Vice-President Frans Timmermans expressing concerns for the slow procedure on the authorisation of recycling processes for PET in food contact applications. Regulation 282/2008 - [Europe’s soft drinks industry is committed to making the healthier choice, the easy choice](https://unesda.eu/newsroom/blogs/europes-soft-drinks-industry-is-committed-to-making-the-healthier-choice-the-easy-choice/) - By Ian Ellington, president of UNESDA Soft Drinks Europe The sector is playing its part in creating a healthier and more sustainable food system in Europe but urgent action by all food sectors is required to achieve wider positive health impacts The global food system will face unprecedented health and environmental challenges in - [Celebrating the EU Code of Conduct: what voluntary commitments has UNESDA made?](https://unesda.eu/newsroom/blogs/celebrating-the-eu-code-of-conduct-what-voluntary-commitments-has-unesda-made/) - [vc_row][vc_column][vc_column_text]by Helen Benson, Scientific and Regulatory Affairs Director, UNESDA[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”7064″ img_size=”large” alignment=”center”][/vc_column][vc_column width=”1/2″][vc_column_text] The European Commission’s EU Farm to Fork conference today marks a timely point for all of us who are actively inputting to this groundbreaking strategy to pause and to reflect on what we have achieved so far. After all, it was - [Beverage industry needs priority access to its recycled plastic material to close the bottle loop and accelerate the transition to a more circular economy](https://unesda.eu/newsroom/press-releases/beverage-industry-needs-priority-access-to-its-recycled-plastic-material-to-close-the-bottle-loop-and-accelerate-the-transition-to-a-more-circular-economy/) - The non-alcoholic beverage industry, represented by the European Fruit Juice Association (AIJN), Natural Mineral Waters Europe (NMWE) and UNESDA Soft Drinks Europe, calls on the European Commission for “priority access” to its recycled plastic (PET) material, or a similar mechanism that guarantees “right of first refusal”, to be incorporated in the upcoming revision of the - [It’s time to acknowledge the role of Deposit Refund Systems (DRS) in achieving a Circular Economy for beverage packaging in the EU](https://unesda.eu/newsroom/news/its-time-to-acknowledge-the-role-of-deposit-refund-systems-drs-in-achieving-a-circular-economy-for-beverage-packaging-in-the-eu-2/) - Natural Mineral Waters Europe (NMWE), UNESDA Soft Drinks Europe and Zero Waste Europe call on the EU to facilitate the beverage industry’s transition to circularity by developing a legal framework for setting up new efficient DRS for beverage packaging. Natural Mineral Waters Europe (NMWE), UNESDA Soft Drinks Europe and Zero Waste Europe (ZWE) urge - [It’s time to acknowledge the role of Deposit Refund Systems (DRS) in achieving a Circular Economy for beverage packaging in the EU](https://unesda.eu/newsroom/press-releases/its-time-to-acknowledge-the-role-of-deposit-refund-systems-drs-in-achieving-a-circular-economy-for-beverage-packaging-in-the-eu/) - Natural Mineral Waters Europe (NMWE), UNESDA Soft Drinks Europe and Zero Waste Europe call on the EU to facilitate the beverage industry’s transition to circularity by developing a legal framework for setting up new efficient DRS for beverage packaging. Natural Mineral Waters Europe (NMWE), UNESDA Soft Drinks Europe and Zero Waste Europe (ZWE) urge the - [UNESDA responds to an EU consultation on a roadmap on the EU environmental law implementation review](https://unesda.eu/newsroom/news/unesda-responds-to-an-eu-consultation-on-a-roadmap-on-the-eu-environmental-law-implementation-review/) - UNESDA, jointly with Natural Mineral Waters Europe (NMWE) and the European Fruit Juice Association (AIJN), responded to the European Commission’s consultation on a roadmap on the EU environmental law implementation review. UNESDA’s comments focus on specific aspects of waste and packaging legislation, including the implementation of the Single-Use Plastics Directive. We raised concerns about an - [UNESDA highlights the main challenges and needs of the soft drinks sector at the Strategic Forum of the Slovenian Beverage Sector in Portorož](https://unesda.eu/newsroom/press-releases/unesda-director-general-nicholas-hodac-highlights-the-main-challenges-and-needs-of-the-soft-drinks-sector-at-the-strategic-forum-of-the-slovenian-beverage-sector-in-portoroz/) - On 19 October, UNESDA’s member association Gospodarska zbornica Slovenije (GZS) organised a Strategic Forum of the Slovenian Beverage Sector in the Slovenian city of Portorož. The event brought together national ministers and the heads of European associations representing soft drinks, natural mineral waters, winemakers and brewers with the aim of debating the main challenges and - [Nicholas Hodac, Director General of UNESDA Soft Drinks Europe, has been appointed Vice President of the International Council of Beverages Associations (ICBA)](https://unesda.eu/newsroom/press-releases/nicholas-hodac-director-general-of-unesda-soft-drinks-europe-has-been-appointed-vice-president-of-the-international-council-of-beverages-associations-icba/) - Nicholas Hodac has been appointed Vice President of the International Council of Beverage Associations (ICBA), an international nongovernmental organisation that represents the interests of the global non-alcoholic beverage industry. - [What's next for beverage packaging? 2022 will be a year filled with opportunities to continue making beverage packaging fully circular!](https://unesda.eu/newsroom/blogs/whats-next-for-beverage-packaging-2022-will-be-a-year-filled-with-opportunities-to-continue-making-beverage-packaging-fully-circular/) - [vc_row][vc_column][vc_column_text]by Delphine Close, EU Policy Manager, UNESDA Soft Drinks Europe[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”11828″ img_size=”large” alignment=”center”][/vc_column][vc_column width=”1/2″][vc_column_text] Last week (20-28 November 2021) was the European week for waste reduction. What better time to reflect on the latest and upcoming developments in circular packaging? Our ambition at UNESDA is very clear, we want to decouple “beverage packaging” from - [Capri-Sun joins UNESDA Soft Drinks Europe](https://unesda.eu/newsroom/news/capri-sun-joins-unesda-soft-drinks-europe/) - Today, UNESDA Soft Drinks Europe announced that Capri-Sun has joined its association, becoming its 10th corporate member. This brings UNESDA’s membership total to 33 members with 10 companies and 23 national associations. - [UNESDA Soft Drinks Europe partners with the International Yehudi Menuhin Foundation to support aspiring artists](https://unesda.eu/newsroom/press-releases/unesda-soft-drinks-europe-partners-with-the-international-yehudi-menuhin-foundation-to-support-aspiring-artists/) - UNESDA Soft Drinks Europe signed a partnership agreement with the International Yehudi Menuhin Foundation to support six musicians with an opportunity to produce original music video and perform concerts in 2022. This will be part of the Foundation’s www.concertwithyou.com initiative, a streaming concert platform that allows artists to share their music and engage with the public. - [PET Bottles: From recyclability to circularity](https://unesda.eu/newsroom/press-releases/pet-bottles-from-recyclability-to-circularity/) - Following the numerous commitments of the industry players to increase uptake of recycled plastics, including the new mandatory target of 25% in PET bottles by 2025, the European PET Bottle Platform (EPBP) and RecyClass decided to join efforts to further support the value chain actors in making the right design decisions in PET bottle production so that its recyclability, and therefore, circularity is guaranteed. - [PET packaging moving steadily towards circularity](https://unesda.eu/newsroom/press-releases/pet-packaging-moving-steadily-towards-circularity/) - New data for collection, recycling capacity and production for 2020 show increases in all measured factors, indicating a steady move towards circularity of the PET industry in Europe. Major growth is observed, in particular, within the PET recycling market, with an overall 21% increase in the installed capacity and totalling 2.8mt in EU27+3. - [Efficient waste collection schemes, closed-loop recycling and access to recycled content are crucial to accelerating the transition to a circular economy in Europe](https://unesda.eu/newsroom/press-releases/efficient-waste-collection-schemes-closed-loop-recycling-and-access-to-recycled-content-are-crucial-to-accelerating-the-transition-to-a-circular-economy-in-europe/) - Europe’s non-alcoholic beverage industry, represented by the European Fruit Juice Association (AIJN), Natural Mineral Waters Europe (NMWE) and UNESDA Soft Drinks Europe, together with leading NGOs, including Changing Markets Foundation and Zero Waste Europe, call on EU decision-makers to create the right enabling policy framework to help accelerate the transition to a circular economy in Europe. - [The European soft drinks sector has achieved a 17.7% reduction in average added sugars since 2015](https://unesda.eu/newsroom/press-releases/the-european-soft-drinks-sector-has-achieved-a-17-7-reduction-in-average-added-sugars-since-2015/) - Just one year after releasing ambitious new health and nutrition commitments, UNESDA Soft Drinks Europe announces that the European soft drinks sector has delivered a further 3.6% reduction in average added sugars between 2019 and 2021. - [Driving Europe towards a healthier soft drink environment](https://unesda.eu/newsroom/blogs/driving-europe-towards-a-healthier-soft-drink-environment/) - As we, Europe’s soft drinks sector, celebrate the one-year anniversary of our new and enhanced health and nutrition commitments, this seems a timely moment to take stock of our actions to create a healthier soft drink environment in Europe. - [2022 European study conducted in collaboration with the World Health Organization (WHO) Regional Office for Europe demonstrates that taxation is not necessary to impact sugary soft drinks consumption](https://unesda.eu/newsroom/reports/2022-european-study-conducted-in-collaboration-with-the-world-health-organisation-who-regional-office-for-europe-demonstrates-that-taxation-is-not-necessary-to-impact-sugary-soft-drinks-consumption/) - According to a 2022 European study conducted in collaboration with the World Health Organization (WHO) Regional Office for Europe, taxation is not necessary to impact sugary soft drinks consumption. In the main, larger, or at least similar, declines in the proportion (%) of adolescents drinking sugary soft drinks daily have been reported in countries which have - [Spotlight on reusable solutions to deliver on waste reduction ambitions!](https://unesda.eu/newsroom/blogs/spotlight-on-reusable-solutions-to-deliver-on-waste-reduction-ambitions/) - [vc_row][vc_column][vc_column_text]by Delphine Close, EU Policy Manager, UNESDA Soft Drinks Europe[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”11828″ img_size=”large” alignment=”center”][/vc_column][vc_column width=”1/2″][vc_column_text] To reduce soft drinks packaging and packaging waste, a wide range of actions can be taken by European producers, consumers and decision-makers. First, producers have the responsibility to avoid the use of unnecessary packaging and to design all packaging in - [Call for EU Action: SMEs in the beverage industry call for a fairer access to recycled PET](https://unesda.eu/newsroom/press-releases/call-for-eu-action-smes-in-the-beverage-industry-call-for-a-fairer-access-to-recycled-pet/) - In the EU, recycled PET is becoming almost as rare and expensive as white truffles or gold. The reason is everybody wants qualitative recycled PET from beverage bottles, and the demand significantly exceeds the offer. - [Expecting to see more recycled soft drinks bottles in the EU? Let us first get the amount of recycled plastic we need!](https://unesda.eu/newsroom/blogs/expecting-to-see-more-recycled-soft-drinks-bottles-in-the-eu-let-us-first-get-the-amount-of-recycled-plastic-we-need/) - Some may think I sound like a broken record. This is because, for more than a year, UNESDA Soft Drinks Europe, the European association representing soft drinks producers, has been insistently reporting a major problem faced by the European food and drink industry: the lack of availability of sufficient qualitative recycled PET for food and drink applications. - [Target 90%: Unprecedented European coalition calls for EU ambitious proposal for circular beverage packaging](https://unesda.eu/newsroom/press-releases/target-90-unprecedented-european-coalition-calls-for-eu-ambitious-proposal-for-circular-beverage-packaging/) - Today, a broad coalition representing European beverage producers, material and technology suppliers, recyclers, NGOs and public entities have called for ambitious action to enable full circularity of beverage packaging in the anticipated draft amendment of the EU Packaging and Packaging Waste Directive (PPWD), due at the end of November 2022. - [Draft reuse requirements for drinks packaging are an existential threat to beverage industries and effective existing recycling systems](https://unesda.eu/newsroom/press-releases/draft-reuse-requirements-for-drinks-packaging-are-an-existential-threat-to-beverage-industries-and-effective-existing-recycling-systems/) - Our four leading European beverage associations (AIJN – European Fruit Juice Association, The Brewers of Europe, Natural Mineral Waters Europe, UNESDA Soft Drinks Europe) are united in expressing our profound concern at the mandatory targets the European Commission intends to set for the reuse of our beverage containers. - [European Commission’s taxation report concludes that other policies than taxation on soft drinks and high fat sugar salt (HFSS) foods can have a positive effect on European consumers’ health](https://unesda.eu/newsroom/reports/are-soft-drinks-taxes-effective-to-fight-obesity-and-overweight-in-europe-unesda-reacts-to-the-european-commissions-new-taxation-report/) - Are soft drinks taxes effective to fight obesity and overweight in Europe? UNESDA reacts to the European Commission’s new taxation report On 19 July 2022, the European Commission published a new report entitled “Mapping of Fiscal Measures and Pricing Policies Applied to Food, Non-alcoholic and Alcoholic Beverages”. It maps existing fiscal measures and other pricing policies aiming - [UNESDA statement on the publication of the revision of the proposal for the EU Packaging and Packaging Waste Regulation](https://unesda.eu/newsroom/press-releases/unesda-statement-on-the-publication-of-the-revision-of-the-eu-packaging-and-packaging-waste-regulation/) - UNESDA Soft Drinks Europe takes note of the European Commission’s publication of the revision of the EU Packaging and Packaging Waste Regulation (PPWR), which was released today. - [How the industry and public authorities can support Europeans’ journey towards healthier lifestyles](https://unesda.eu/newsroom/blogs/how-the-industry-and-public-authorities-can-support-europeans-journey-towards-healthier-lifestyles/) - There is no doubt that today’s citizens have become way more cautious about their food choices. Taste and price are no longer the only factors influencing purchasing decisions. The sustainability of food products, including their impact on the environment and nutritional value, is seen as increasingly important by Europeans. - [Let’s put circularity into practice!](https://unesda.eu/newsroom/press-releases/lets-put-circularity-into-practice/) - NGO-industry coalition urges decision-makers to take action to prioritise closed-loop recycling in the EU Packaging and Packaging Waste Regulation - [It’s crunch time for Parliament to support industry with circular beverage packaging](https://unesda.eu/newsroom/blogs/its-crunch-time-for-parliament-to-support-industry-with-circular-beverage-packaging-2/) - The transition towards circularity is well underway in Europe. It is shaping the way we design, produce and consume products, and also the way we manage disposal to ensure their sustainability. - [Unesda Soft Drinks Europe announces new sugar reduction achievement and solid progress on its marketing practices and actions in EU schools](https://unesda.eu/newsroom/press-releases/unesda-soft-drinks-europe-announces-new-sugar-reduction-achievement-and-solid-progress-on-its-marketing-practices-and-actions-in-eu-schools/) - The European soft drinks sector achieved an impressive average 7.6% sugar reduction between 2019 and 2022 - [EU policy support is pivotal to industry’s ability to offer more sustainable packaging and support healthier lifestyles](https://unesda.eu/newsroom/blogs/eu-policy-support-is-pivotal-to-industrys-ability-to-offer-more-sustainable-packaging-and-support-healthier-lifestyles/) - When Unesda, representing the European soft drinks sector, became one of the first signatories of the EU Code of Conduct on Responsible Food Business and Marketing Practices in 2021, it was a natural step in our ongoing journey to provide circular packaging and more beverage choices. - [Unesda welcomes two new members](https://unesda.eu/newsroom/press-releases/unesda-welcomes-two-new-members/) - The Maltese Beverage Producers Association and the Croatian Chamber of Economy bring the total number of member associations of Unesda to 25. - [Will the European Parliament use the EU Packaging and Packaging Waste Regulation to set the right course for fully circular beverage packaging?](https://unesda.eu/newsroom/blogs/will-the-european-parliament-use-the-eu-packaging-and-packaging-waste-regulation-to-set-the-right-course-for-fully-circular-beverage-packaging/) - The EU is defining the future of circular beverage packaging as we speak. We have entered now an intense legislative cycle with thousands of amendments being tabled by the European Parliament to the proposal for an EU Packaging and Packaging Waste Regulation (PPWR). - [UNESDA announces new President](https://unesda.eu/newsroom/press-releases/unesda-announces-new-president/) - Peter Harding, CEO of Suntory Beverage & Food Europe, has been elected as the new President of Unesda Soft Drinks Europe, representing the non-alcoholic drinks industry in Europe. He takes up his two-year mandate from 1 July 2023, taking over the presidency from Ian Ellington of PepsiCo Europe. - [Aspartame is safe, reaffirm WHO and FAO](https://unesda.eu/newsroom/press-releases/aspartame-is-safe-reaffirm-who-and-fao/) - Today, the World Health Organization (WHO) and the UN Food and Agriculture Organization (FAO) have re-affirmed that aspartame is safe. UNESDA Soft Drinks Europe applauds the conclusions of the new, comprehensive safety review of aspartame by the WHO/ FAO Joint Expert Committee on Food Additives (JECFA), the world’s leading food safety body for additives. - [European Parliament’s IMCO, ITRE and AGRI Committees voted on amendments to the EU Packaging and Packaging Waste Regulation](https://unesda.eu/newsroom/press-releases/european-parliaments-imco-itre-and-agri-committees-voted-on-amendments-to-the-eu-packaging-and-packaging-waste-regulation/) - This week, three European Parliament’s Committees – the Committees on Internal Market and Consumer Protection (IMCO), on Industry, Research and Energy (ITRE) and on Agriculture and Rural Development (AGRI) - voted on their amendments to the proposal for a Packaging and Packaging Waste Regulation (PPWR). UNESDA, representing the European soft drinks sector, considers that the votes represent a good first step towards improving the proposal but further work is needed to fully support beverage packaging circularity. - [UNESDA statement on the European Parliament’s Environment Committee’s vote on the proposal for a Packaging and Packaging Waste Regulation](https://unesda.eu/newsroom/press-releases/unesda-statement-on-the-european-parliaments-environment-committees-vote-on-the-proposal-for-an-eu-packaging-and-packaging-waste-regulation/) - The European soft drinks sector, represented by UNESDA, has deep concerns with the outcome of today’s vote by the European Parliament’s Committee on Environment (ENVI) on its amendments to the draft EU Packaging and Packaging Waste Regulation (PPWR). While the Environment Committee makes several critical improvements to the Commission’s proposal to support the circularity of beverage packaging, UNESDA believes there is also a considerable setback to the EU’s efforts to create a single market for circular beverage packaging. - [Why priority access to recyclates should be secured in the proposed EU Packaging and Packaging Waste Regulation](https://unesda.eu/newsroom/press-releases/why-priority-access-to-recyclates-should-be-secured-in-the-proposed-eu-packaging-and-packaging-waste-regulation/) - With just one week left until the plenary vote on the proposed EU Packaging and Packaging Waste Regulation (PPWR), the European natural mineral water and soft drink industries call on all MEPs to secure a priority access right to recyclates in the PPWR proposal. Their call is supported by deposit and return system (DRS) operators - [Industry-NGO coalition calls on MEPs to support mandatory DRS in the Packaging and Packaging Waste Regulation](https://unesda.eu/newsroom/press-releases/why-priority-access-to-recyclates-should-be-secured-in-the-proposed-eu-packaging-and-packaging-waste-regulation-2-2/) - Ahead of the plenary vote on the EU Packaging and Packaging Waste Regulation (PPWR), Natural Mineral Waters Europe (NMWE), The Minderoo Foundation, The Reloop Platform, UNESDA Soft Drinks Europe and Zero Waste Europe call on Members of the European Parliament to reject any amendment aiming at turning the mandatory setting up of Deposit Refund Systems (DRS) into a voluntary measure. - [UNESDA statement on the European Parliament’s vote on the proposal for an EU Packaging and Packaging Waste Regulation](https://unesda.eu/newsroom/press-releases/unesda-statement-on-the-european-parliaments-vote-on-the-proposal-for-an-eu-packaging-and-packaging-waste-regulation-2/) - The European soft drinks sector, represented by UNESDA Soft Drinks Europe, commends the positive efforts of MEPs, under the leadership of Rapporteur Frédérique Ries, in fostering a circular economy with the creation of some essential enablers through the adoption of their amendments to the draft EU Packaging and Packaging Waste Regulation (PPWR). - [It’s possible to promote healthier lifestyles with the right policy support](https://unesda.eu/newsroom/blogs/its-possible-to-promote-healthier-lifestyles-with-the-right-policy-support/) - No other food or drink sector in Europe has taken so many meaningful actions to support healthier lifestyles than the soft drinks sector. - [Let’s not compromise waste collection in Europe just to accommodate a few](https://unesda.eu/newsroom/blogs/lets-not-compromise-waste-collection-in-europe-just-to-accommodate-a-few/) - The latest draft General Approach from the Council of the EU on the proposed EU Packaging and Packaging Waste Regulation is nothing but alarming when it comes to beverage packaging waste collection. With the EU Environment Ministers meeting on December 18 to adopt their position on the PPWR, we urge Member States to maintain the obligation on Member States to set up a Deposit and Return System (DRS) for beverage bottles and cans unless a very high collection rate is achieved by other means. - [UNESDA statement on the Council’s General Approach on the proposal for an EU Packaging and Packaging Waste Regulation](https://unesda.eu/newsroom/press-releases/unesda-statement-on-the-councils-general-approach-on-the-proposal-for-an-eu-packaging-and-packaging-waste-regulation/) - Despite Member States’ efforts, more improvements are needed to really enable circular beverage packaging Today, the 27 EU Member States have adopted their General Approach on the proposal for an EU Packaging and Packaging Waste Regulation (PPWR). These efforts fall short of fully addressing the critical elements that will help move circularity forward. While - [What does it take to foster balanced diets in Europe?](https://unesda.eu/newsroom/blogs/what-does-it-take-to-foster-balanced-diets-in-europe/) - The journey towards enhanced health and nutrition in Europe is both fascinating and challenging. A complex web of inter-related factors come into play, such as dietary preferences, physical activity habits and overall health. To ensure the success of fostering balanced diets, EU decision-makers should consider self-regulatory actions and evidence-based policies based on robust consumption data. - [UNESDA releases its Manifesto for the 2024-2029 EU political term](https://unesda.eu/newsroom/press-releases/unesda-releases-its-manifesto-for-the-2024-2029-eu-political-term/) - As the European Union prepares for a new legislative cycle, the European soft drinks sector, represented by UNESDA, has published its Manifesto, outlining its key ambitions and policy priorities for the 2024-2029 EU political term. The Manifesto highlights the sector’s commitment to promoting balanced diets, driving environmental sustainability across its supply chain and maintaining its - [What should Europe do to promote balanced diets?](https://unesda.eu/newsroom/blogs/what-should-europe-do-to-promote-balanced-diets/) - The new EU political term offers a crucial opportunity for policymakers to reevaluate their strategy on how to promote balanced diets more effectively. We should all aim for European policies that prioritise the health and well-being of its citizens with appropriate measures delivering tangible results. These should consider voluntary actions as an alternative to regulation and science-based policies grounded in robust food and drink consumption data. - [UNESDA Soft Drinks Europe’s statement following plenary vote on the EU Packaging and Packaging Waste Regulation (PPWR)](https://unesda.eu/newsroom/press-releases/unesda-soft-drinks-europes-statement-following-plenary-vote-on-the-eu-packaging-and-packaging-waste-regulation-ppwr/) - Following the European Parliament’s plenary vote on the proposal for a Packaging and Packaging Waste Regulation (PPWR), UNESDA Soft Drinks Europe recognises that the EU institutions have taken important steps to further harmonise packaging waste management rules and bring more predictability to businesses as well as to support the circularity of beverage packaging. - [PPWR Explained: How the new EU packaging rules will impact the European soft drink sector](https://unesda.eu/newsroom/blogs/ppwr-explained-how-the-new-eu-packaging-rules-will-impact-the-european-soft-drink-sector/) - 4 March marked a milestone for packaging and packaging waste management in Europe: the negotiators from the European Parliament and Council of the EU reached a deal on amendments to the European Commission’s draft proposal for a Packaging and Packaging Waste Regulation (also known as ‘’PPWR’’). - [Business Coalition urges ambitious, open trade policy to boost EU competitiveness and prosperity](https://unesda.eu/newsroom/press-releases/business-coalition-urges-ambitious-open-trade-policy-to-boost-eu-competitiveness-and-prosperity/) - Following the European Parliament’s plenary vote on the proposal for a Packaging and Packaging Waste Regulation (PPWR), UNESDA Soft Drinks Europe recognises that the EU institutions have taken important steps to further harmonise packaging waste management rules and bring more predictability to businesses as well as to support the circularity of beverage packaging. - [Industry-NGO coalition calls on MEPs to support mandatory DRS in the Packaging and Packaging Waste Regulation](https://unesda.eu/newsroom/press-releases/industry-ngo-coalition-calls-on-meps-to-support-mandatory-drs-in-the-packaging-and-packaging-waste-regulation/) - Ahead of the plenary vote on the EU Packaging and Packaging Waste Regulation (PPWR), Natural Mineral Waters Europe (NMWE), The Minderoo Foundation, The Reloop Platform, UNESDA Soft Drinks Europe and Zero Waste Europe call on Members of the European Parliament to reject any amendment aiming at turning the mandatory setting up of Deposit Refund Systems - [The role of the European non-alcoholic beverage sector in a competitive Europe](https://www.theparliamentmagazine.eu/partner/article/the-role-of-the-european-nonalcoholic-beverage-sector-in-a-competitive-europe#new_tab) - Euronews - [How Europe can make the circular economy a reality](https://www.brusselstimes.com/234241/how-europe-can-make-the-circular-economy-a-reality#new_tab) - The Brussels Times - [Want to achieve circularity of beverage packaging? Wider roll-out of Deposit Refund Systems is a very good option](https://www.euractiv.com/section/energy-environment/opinion/want-to-achieve-circularity-of-beverage-packaging-wider-roll-out-of-deposit-refund-systems-is-a-very-good-option/#new_tab) - Euractiv - [Stop downcycling our bottles: Why Europe’s non-alcoholic beverage industry needs fair and necessary access to its recycled packaging](https://www.politico.eu/sponsored-content/stop-downcycling-our-bottles-why-europes-non-alcoholic-beverage-industry-needs-fair-and-necessary-access-to-its-recycled-packaging/#new_tab) - POLITICO Europe - [Give us our recycled bottles back – what Europe’s non-alcoholic beverage industry needs, to make its packaging fully circular](https://www.brusselstimes.com/196782/give-us-our-recycled-bottles-back-what-europes-non-alcoholic-beverage-industry-needs-to-make-its-packaging-fully-circular#new_tab) - The Brussels Times - [PET downcycling is not circularity – the case for closed-loop recycling](https://www.euractiv.com/section/energy-environment/opinion/pet-downcycling-is-not-circularity-the-case-for-closed-loop-recycling/#new_tab) - Euractiv - [The European food and drink industry matters to Europe’s competitiveness](https://encompass-europe.com/comment/the-european-food-and-drink-industry-matters-to-europes-competitiveness#new_tab) - Euronews - [Europe’s soft drinks industry is committed to making the healthier choice, the easy choice](https://www.politico.eu/sponsored-content/europes-soft-drinks-industry-is-committed-to-making-the-healthier-choice-the-easy-choice/#new_tab) - POLITICO Europe - [Discover the world of fully circular beverage packaging](https://traveltomorrow.com/soft-drinks-2030-discover-the-world-of-fully-circular-beverage-packaging/#new_tab) - Travel Tomorrow - [Driving Europe towards a healthier soft drink environment](https://www.euractiv.com/section/health-consumers/opinion/driving-europe-towards-a-healthier-soft-drink-environment/#new_tab) - Euractiv - [Why SMEs in the beverage industry call for a fairer access to the recycled PET coming from their packaging](https://www.euractiv.com/section/energy-environment/opinion/why-smes-in-the-beverage-industry-call-for-a-fairer-access-to-the-recycled-pet-coming-from-their-packaging/#new_tab) - Euractiv - [Expecting to see more recycled soft drinks bottles in the EU? Let us first get the amount of recycled plastic we need](https://www.brusselstimes.com/296816/expecting-to-see-more-recycled-soft-drinks-bottles-in-the-eu-let-us-first-get-the-amount-of-recycled-plastic-we-need#new_tab) - The Brussels Times - [Target packaging waste, not packaging circularity](https://www.europeanfiles.eu/environment/target-packaging-waste-not-packaging-circularity#new_tab) - European Files and Travel Tomorrow - [Fully circular beverage packaging is already a reality: Don’t destroy it](https://www.theparliamentmagazine.eu/news/article/fully-circular-beverage-packaging-is-already-a-reality-dont-destroy-it#new_tab) - The Parliament - [It’s possible to promote healthier lifestyles with the right policy support](https://www.theparliamentmagazine.eu/news/article/its-possible-to-promote-healthier-lifestyles-with-the-right-policy-support#new_tab) - The Parliament - [How improving the EU packaging legislative framework can mark a turning](https://www.linkedin.com/pulse/how-improving-eu-packaging-legislative-framework-can-mark-turning-/?trackingId=4tk2lMF5stwPaW0pA8MXIQ==#new_tab) - UNESDA Linkedin - [Over-ambitious packaging reuse targets mustn’t kill off recycling](https://www.politico.eu/sponsored-content/over-ambitious-packaging-reuse-targets-mustnt-kill-off-recycling/#new_tab) - POLITICO Europe and EUObserver - [Over-ambitious reuse targets must not be the enemy of recycling for beverage packaging](https://www.euractiv.com/section/energy-environment/opinion/over-ambitious-reuse-targets-must-not-be-the-enemy-of-recycling-for-beverage-packaging/#new_tab) - Euractiv and the Brussels Times - [How the European Parliament and the Council can develop rules for a more](https://www.euractiv.com/section/energy-environment/opinion/how-the-european-parliament-and-the-council-can-develop-rules-for-a-more-pragmatic-and-realistic-introduction-of-reuse/#new_tab) - POLITICO Europe - [Recognising the complementarity of reuse and recycling is the solution](https://www.politico.eu/sponsored-content/recognising-the-complementarity-of-reuse-and-recycling-is-the-solution/#new_tab) - POLITICO Europe - [EU packaging plan must respect the role of recycling, reuse and refill](https://www.politico.eu/sponsored-content/eu-packaging-plan-must-respect-the-role-of-recycling-reuse-and-refill/#new_tab) - POLITICO Europe - [Securing priority access to recyclates is a must in EU packaging plan](https://www.euractiv.com/section/energy-environment/opinion/securing-priority-access-to-recyclates-is-a-must-in-eu-packaging-plan/#new_tab) - Euractiv - [How does an ambitious, yet realistic EU packaging law look like?](https://www.euractiv.com/section/energy-environment/opinion/how-does-an-ambitious-yet-realistic-eu-packaging-law-look/#new_tab) - Euractiv and The Brussels Times - [Time for Member States to secure an ambitious, yet realistic EU packaging law](https://www.euractiv.com/section/energy-environment/opinion/time-for-member-states-to-secure-an-ambitious-yet-realistic-eu-packaging-law/#new_tab) - Euractiv - [The European soft drinks sector’s vision for the next EU political term](https://www.theparliamentmagazine.eu/partner/article/how-can-we-build-a-more-sustainable-and-competitive-food-and-drink-industry-the-european-soft-drinks-sectors-vision-for-the-next-eu-political-term) - The Parliament - [Sports drinks: dynamic segment for dynamic consumers](https://www.linkedin.com/pulse/sports-drinks-dynamic-segment-consumers-nicholas-hodac/#new_tab) - UNESDA Linkedin - [The European soft drinks sector’s vision for a more sustainable and competitive](https://www.euractiv.com/section/energy-environment/opinion/the-european-soft-drinks-sectors-vision-for-a-more-sustainable-and-competitive-food-and-drink-industry/#new_tab) - Euractiv - [How Europe can support its food and drink industry to remain competitive and sustainable](https://www.euronews.com/health/2024/06/25/how-europe-can-support-its-food-and-drink-industry-to-remain-competitive-and-sustainable#new_tab) - Euronews - [European consumers are changing preferences towards more healthier drinks](https://traveltomorrow.com/nicholas-hodac-european-consumers-are-changing-preferences-from-sweeter-to-more-healthier-drinks/#new_tab) - Travel Tomorrow - [Recycled PET “as expensive as gold” says UNESDA in appeal to EU for priority access](https://www.packaginginsights.com/news/recycled-pet-as-expensive-as-gold-says-unesda-in-appeal-to-eu-for-priority-access.html#new_tab) - Packaging Insights - [Recycled plastic prices soar as rival industries dip into beverage producer’s supply](https://www.packaginginsights.com/news/recycled-plastic-prices-soar-as-rival-industries-dip-into-beverage-producers-supply.html#new_tab) - Packaging Insights - [Soft drinks sector targets sustainable transition, healthier lifestyles](https://insights.figlobal.com/fi-europe-2021-programme/soft-drinks-sector-targets-sustainable-transition-healthier-lifestyles#new_tab) - Food Ingredients (Fi) Global Insights - [The future of sustainable food systems is in our hands](https://traveltomorrow.com/nicholas-hodac-the-future-of-a-sustainable-food-system-is-in-our-hands/#new_tab) - Travel Tomorrow - [Soft drink industry beats EU sugar reduction targets – but challenges remain](https://insights.figlobal.com/reduction-reformulation/soft-drink-industry-beats-eu-sugar-reduction-targets-challenges-remain#new_tab) - Food Ingredients (Fi) Global Insights - [How the soft drinks industry is responding to the “record” high prices of rPET](https://packagingeurope.com/news/how-the-soft-drinks-industry-is-responding-to-the-record-high-prices-of-rpet/7830.article#new_tab) - Packaging Europe - [From linear to circular – a roadmap for Europe’s soft drinks industry](https://www.euractiv.com/section/agriculture-food/opinion/from-linear-to-circular-a-roadmap-for-europes-soft-drinks-industry/#new_tab) - Euractiv - [Fully circular beverage packaging by 2030 might be compromised without a strong EU support](https://traveltomorrow.com/fully-circular-beverage-packaging-by-2030-might-be-compromise-without-a-strong-eu-support/#new_tab) - Travel Tomorrow - [Europe’s soft drinks sector has accelerated its actions to reduce sugar to create a healthier drink environment](https://www.linkedin.com/pulse/europes-soft-drinks-sector-has-accelerated-its-actions-nicholas-hodac/?trackingId=U+xOiyejSUyWvDMaPr3x1A==#new_tab) - UNESDA Linkedin - [Podcast: Discussing sustainability and more with UNESDA Soft Drinks Europe Packaging Europe](https://packagingeurope.com/podcasts/discussing-sustainability-and-more-with-unesda-soft-drinks-europe/8103.article#new_tab) - Packaging Europe - [Sustainability and holistic health: trends driving the soft drinks sector](https://insights.figlobal.com/fi-webinar-series/sustainability-and-holistic-health-trends-driving-soft-drink-sector-interview#new_tab) - Food Ingredients (Fi) Global Insights - [Leaked EU Green Claims legislation signals start of “crackdown” despite omitting textile industry downcycling](https://www.packaginginsights.com/news/leaked-eu-green-claims-legislation-signals-start-of-crackdown-despite-omitting-textile-industry-downcycling.html?utm_source=BenchmarkEmail&utm_campaign=April_2023&utm_medium=email#new_tab) - Packaging Insights - [Delivering a healthier and more sustainable future: the role of the](https://www.theparliamentmagazine.eu/news/article/delivering-a-healthier-and-more-sustainable-future-the-role-of-the-european-soft-drinks-industry#new_tab) - The Parliament - [European soft drinks industry remains committed to pursue the healthier path](https://traveltomorrow.com/european-soft-drinks-industry-remains-committed-to-pursue-the-healthier-path/#new_tab) - Travel Tomorrow - [In conversation with Peter Harding – the new President of UNESDA](https://www.brusselstimes.com/promoted/732338/in-conversation-with-peter-harding-the-new-president-of-unesda#new_tab) - The Brussels Times ## Pages - [Home Page](https://unesda.eu/) - UNESDA represents the European soft drinks industry. Its members produce still drinks, cordials, dilutables, carbonates, fruit drinks, energy drinks, iced teas and coffees, squashes and sports drinks. - [Low calorie sweeteners](https://unesda.eu/key-facts/low-calorie-sweeteners/) - LOW- AND NO-CALORIE SWEETENERS WHAT ARE LOW- AND NO-CALORIE SWEETENERS? Low- and no-calorie sweeteners are food ingredients used in foods and drinks to provide a sweet taste with no or hardly any calories. This makes them a useful tool in helping consumers to manage their total calorie intake as part of a healthy lifestyle.Low- and - [School Policies](https://unesda.eu/our-priorities/school-policies/) - SCHOOL POLICIES ACROSS EUROPE Schools play a pivotal role in children’s learning experiences and exposure to various influences, including food and beverages choices.Our sector has a longstanding voluntary commitment to act responsibly in EU schools. This commitment recognises that parents and caregivers wish to retain responsibility for what their children eat and drink. OUR COMMITMENT - [Circular Packaging Commitments](https://unesda.eu/our-priorities/circular-packaging-commitments/) - BEVERAGE PACKAGING OUR CIRCULAR PACKAGING VISION In 2021, UNESDA launched its Circular Packaging Vision 2030 to accelerate the transition to a circular economy in Europe. Beverage packaging is a resource that should never be wasted. It has value and should be collected, sorted and recycled or re-used. Our Vision therefore includes ambitious commitments to - [Agrifood Code of conduct](https://unesda.eu/our-industry/eu-agrifood-code/) - AND MORE SUSTAINABLE EUROPEAN FOOD AND DRINK SYSTEM WHAT’S THE EU AGRI-FOOD CODE ABOUT The EU Code of Conduct on Responsible Food Business and Marketing Practices (aka the Agri-Food Code) launched by the European Commission in July 2021 is a key deliverable of the EU Farm to Fork Strategy. It aims to encourage sustainable practices across - [Advertising and Marketing](https://unesda.eu/our-priorities/advertising-and-marketing/) - NO ADVERTISING & MARKETING OF SOFT DRINKS TO CHILDREN The European soft drinks sector acknowledges the need to give particular care to marketing and advertising practices to children by making proportionate commitments. This is reflected in the transparent and effective implementation of our robust Responsible Marketing Code of Conduct, which we have regularly updated since - [5th progress report on UNESDA commitments to the EU Code of Conduct](https://unesda.eu/5th-progress-report-on-unesda-commitments-to-the-eu-code-of-conduct/) - Explore our 5th progress report KEY RESULTS Sugar reductionOur sector reached a 14% reduction in average added sugars between 2019 and 2025, well exceeding our 2019-2025 sugar reduction target of 10% Circularity of soft drinks packagingBetween 2024 and 2025, 60.3% of the PET used in the manufacturing of our plastic bottles was recycled - [Drinkopaedia](https://unesda.eu/resources/drinkopaedia/) - Thiamine (Vitamin B1) has several important functions, including working with other B-group vitamins to help break down and release energy from food and the normal functioning of nerves and heart muscle.Riboflavin (Vitamin B2) has several functions, including keeping skin, eyes and the nervous system healthy, helping the body release energy from carbohydrate, and helping reduce - [Types of beverage packaging](https://unesda.eu/our-priorities/types-of-beverage-packaging/) - PET (plastic) bottles Beverage plastic bottles, known as PET (polyethyleneterephthalate) containers, are a popular packaging format. They are re-sealable – and so ideal for people on the move who need to stay hydrated, and they are transparent – enabling consumers to see the drink that they are buying.PET containers are 100% recyclable and the average - [Collection rates of glass containers for recycling](https://unesda.eu/our-priorities/collection-rates-of-glass-containers-for-recycling/) - FOR RECYCLING IN EUROPE Glass bottles are 100% recyclable and can be recycled infinitely in a closed product loop without loosing its intrinsic properties. Currently, the EU average collection for recycling of glass packaging is 82.2% (2024 data). CHECK OUT THE LATEST FIGURES ON COLLECTION OF GLASS CONTAINERS for recycling in Europe Hover over each - [Sugar Reduction](https://unesda.eu/our-priorities/sugar-and-calorie-reduction/) - COMMITMENTS ACROSS EUROPE Over the past decades, Europe’s soft drinks sector has been on a sugar reduction journey to meet consumer demand for lower and no-sugar beverages and promote moderate consumption. This page gives a snapshot of the industry’s continued reformulation efforts and was prepared to provide some useful information on the sugar reduction commitments - [Products and ingredients](https://unesda.eu/our-industry/products-and-ingredients/) - Soft drinks include a wide variety of non-alcoholic beverages such as still drinks, carbonated drinks, energy drinks, iced teas, flavoured waters and sports drinks. They are offered in a range of packaging sizes and formats to suit every drinking occasion. SOFT DRINKS CAN BE PART OF A HEALTHY AND BALANCED DIET Soft drinks are one - [Socio Economic Data](https://unesda.eu/our-industry/socio-economic-data/) - > 200 plants across the EU > 0 m jobs throughout the soft drinks value chain € 40 bn annually is the estimated worth of the soft drinks value chain > 40 % of ingredients sourced within the EU > 40 % of soft drinks produced within the EU € 0 bn in tax contributions - [Our members](https://unesda.eu/about-us/our-members/) - AUSTRIA V.D.H.A.E. Verband der Hersteller Alkoholfreier Erfrischungsgetränke / Austrian Soft Drinks Association Mr Florian Berger Zaunergasse 1-3 1030 Vienna Austria Envelope Globe-europe Phone-alt BELGIUM F.I.E.B. / V.I.W.F. Fédération des Industries des Eaux et des Boissons Rafraîchissantes / Koninklijke Vereniging van de Industrie van Waters en Frisdranken / Belgian Federation of Bottled Water and Soft Drinks - [UNESDA](https://unesda.eu/about-us/unesda/) - > 200 plants across the EU > 0 m jobs throughout the soft drinks value chain > 40 % of soft drinks produced within the EU Source: ©2024. Market data copyright held by GlobalData PLC and reproduced under license. Explore our sector's socio-economic data MESSAGE FROM NATALIA FILIPPOSYANTS President of UNESDA and Senior Vice-President and - [Taxation](https://unesda.eu/our-priorities/taxation/) - Want to know what UNESDA position on soft drinks taxation is? Explore Looking for relevant reports and publications on soft drinks taxation? Explore WANT TO KNOW MORE? Here’s why our sector questions the effectiveness of taxes on soft drinks in promoting healthier lifestyles: 1No evidence that taxation of soft drinks drinks has reduced obesity or - [Sales and Consumption](https://unesda.eu/our-industry/sales-and-consumption/) - CONSUMPTION OF SOFT DRINKS Soft drinks offer a wide variety of flavours, formats and packaging, with something to suit every drinking occasion. No- and low-calorie drinks now account for more than 40% of sales at EU level and enable people to refresh themselves without any sugar or calories.Published data shows that soft drinks contribute just - [Date Marking](https://unesda.eu/key-facts/date-marking/) - PREVENTING FOOD WASTE According to a study carried out by the European Commission (2018), misunderstanding of date marking generates up to 10% of the 88 million tonnes of food waste annually in the EU. This shows that promoting a better understanding of date marking, as we are doing here and do so regularly by social - [Recycling rates of aluminum beverage cans in Europe](https://unesda.eu/our-priorities/recycling-rates-of-aluminum-beverage-cans-in-europe/) - CANS IN EUROPE Beverage cans are one of the most recycled packaging formats on the European market. The overall recycling rate for aluminium cans in the European Union, United Kingdom, Switzerland, Norway, and Iceland reached a record level of 76.3% in 2023. WHAT ARE THE LATEST recycling rates of Aluminium cans in Europe? Hover over - [Energy drinks](https://unesda.eu/key-facts/energy-drinks/) - ABOUT ENERGY DRINKS WHAT ARE ENERGY DRINKS? Energy drinks are part of the soft drink category. They are functional beverages with a stimulating effect. They typically contain a unique combination of specific ingredients including caffeine, taurine, vitamins and other substances with a nutritional or physiological effect.Energy drinks represent about 2.5% of the total European non-alcoholic - [DRS Playbook](https://unesda.eu/our-priorities/drs-playbook/) - DRS PLAYBOOK: WHY DEPOSIT RETURN SCHEMES (DRS) MATTER In a circular economy, beverage packaging is more than a container, it is a valuable resource. When collected and recycled properly, it can be turned into new bottles and cans, reducing environmental impact and preventing litter. DRS are among the most effective collection tools to achieve this. - [Deposit and Return Systems (DRS) in Europe](https://unesda.eu/our-priorities/deposit-and-return-systems-drs-in-europe/) - IN EUROPE WHAT ARE DRS? Deposit and Return Systems (DRS) encourage consumers to return empty beverage containers to designated collection points and be reimbursed for the deposit fee initially paid at the time of purchasing their containers. WHY ARE DRS IMPORTANT? DRS have a key role to play in achieving a circular economy for beverage - [3rd progress report on UNESDA commitments to the EU Code of Conduct](https://unesda.eu/3rd-progress-report-on-unesda-commitments-to-the-eu-code-of-conduct/) - Explore our 3rd progress report The European soft drinks sector continues to make progress on its commitments under the EU Code of Conduct. KEY RESULTS Sugar reductionUNESDA corporate members achieved a 10.8% reduction in average added sugars in soft drinks between 2019 and 2023 across Europe, achieving our target of a 10% reduction - [1st progress report on UNESDA commitments to the EU Code of Conduct](https://unesda.eu/1st-progress-report-on-unesda-commitments-to-the-eu-code-of-conduct/) - Sugar reductionUNESDA’s members achieved a 3.6% reduction in average added sugars in their soft drinks between 2019 and 2021 (part of the sector’s commitment to reduce average sugars by a further 10% by 2025)Already 14 UNESDA’s national associations have made national sugar reduction commitments inspired by the UNESDA commitment at EU level, with deadlines - [2nd progress report on UNESDA commitments to the EU Code of Conduct](https://unesda.eu/2nd-progress-report-on-unesda-commitments-to-the-eu-code-of-conduct/) - UNDER THE EU CODE OF CONDUCT Explore our 2nd progress report The European soft drinks sector continues to make progress on its commitments under the EU Code of Conduct, achieving strong results regarding its health and nutrition actions in particular (2021-2022). KEY RESULTS Sugar reductionUNESDA corporate members achieved a 7.6% reduction in average - [4th progress report on UNESDA commitments to the EU Code of Conduct](https://unesda.eu/4th-progress-report-on-unesda-commitments-to-the-eu-code-of-conduct/) - Explore our 4th progress report KEY RESULTS Sugar reductionUNESDA corporate members achieved a reduction of 12.4% in average added sugars in soft drinks between 2019 and 2024 across Europe, already well exceeding our target of a 10% reduction in average added sugars between 2019 and 2025. This represents a 35.1% overall average sugar reduction since - [Addressing water challenges](https://unesda.eu/our-priorities/addressing-water-challenges/) - CHALLENGES CONTEXT We cannot deny the current water challenges our world is facing.We are experiencing increased water scarcity, with demands for safe, usable water exceeding supply in many areas, including in Europe:This increase in water demand is leading to a reduction of renewable water resources of 24% per capita in Europe1. Around 30% of the European - [Consumption and Health](https://unesda.eu/our-industry/consumption-and-health/) - WHAT EXISTING FOOD AND DRINK CONSUMPTION DATA IN EUROPE INDICATES Europe’s soft drinks industry has constantly evolved to meet consumer demands and public health expectations. Major change has occurred over the last 20 years, as exemplified by the sector’s commitments to sugar reduction, package size reduction, no marketing and advertising practices to children, stringent school - [There is no evidence that taxation of soft drinks reduces obesity or non-communicable diseases (NCDs)](https://unesda.eu/there-is-no-evidence-that-taxation-of-soft-drinks-reduces-obesity-or-non-communicable-diseases-ncds/) - A recent study demonstrated that taxation is not necessary to impact sugary soft drinks consumption. On the contrary, larger, or at least similar, declines in the proportion (%) of adolescents drinking sugary soft drinks daily have been reported in countries which have not introduced a soft drink tax, compared to similar countries with soft drinks - [Manifesto](https://unesda.eu/manifesto/) - Ambition 1 A more sustainable and competitive soft drinks sector We are a front-runner in setting – and then going on to deliver – voluntary commitments to create a healthier and more sustainable food and drink environment. We recognise our responsibility to our consumers, our society and our planet, and we are committed to driving - [UNESDA Position on Soft Drinks Taxation](https://unesda.eu/unesda-position-on-soft-drinks-taxation/) - SOFT DRINKS TAXATION The European soft drinks industry is committed to playing a meaningful role in the fight against overweight and obesity and is creating a healthier food environment by offering a wide range of products with reduced calories and reduced or no sugar that can support people in managing their calorie and sugar intake. - [Taxing soft drinks only is a simplistic, mono-dimensional approach that ignores the contribution of other nutrients and food categories to obesity or non-communicable diseases (NCDs)](https://unesda.eu/taxing-soft-drinks-only-is-a-simplistic-mono-dimensional-approach-that-ignores-the-contribution-of-other-nutrients-and-food-categories-to-obesity-or-non-communicable-diseases-ncds/) - In Germany, in 2006-2016, sugar and sweets accounted for 34.2% of free sugars intake compared to 11.2% for sugar-sweetened beverages among the 3-18 years old. In Slovenia, in 2017-2018, bread and bakery accounted for 21.2% of free sugars intake compared to 13.4% for soft drinks among the 10-17 years old. For the adult population (18-64 years old), the proportion is 20% for bread - [Taxation of low- or no-calorie beverages lacks policy coherence and undermines sugar reduction efforts](https://unesda.eu/taxation-of-low-or-no-calorie-beverages-lacks-policy-coherence-and-undermines-sugar-reduction-efforts/) - It also neglects the role of low- and no-calorie sweeteners in helping reduce overall daily sugar/energy intake and therefore their positive contribution to weight management.At a time when the rates of obesity and non-communicable diseases remain a concern worldwide and public health authorities are encouraging food manufacturers to replace sugar and reduce calories, the recognition - [Selective taxation can have unintended consequences](https://unesda.eu/selective-taxation-can-have-unintended-consequences/) - DISCRIMINATORY TAXES HAVE UNINTENDED CONSEQUENCES UNINTENDED ECONOMIC CONSEQUENCES OF SELECTIVE TAXATION Discriminatory taxes can often have unintended negative economic consequences: Job losses are often a near-term effect of discriminatory taxes, resulting in not only lower consumer spending, but also in lower tax revenue from individuals that compound these losses. For example, since the introduction of - [Statistics](https://unesda.eu/resources/statistics/) - SOFT DRINK INDUSTRY DATA Looking for key data on the European soft drinks sector? You have come to the right data hub!Explore the most recent figures on our sector’s socio-economic footprint, collection and recycling rates of various types of beverage packaging, and market data through our webpages below. SOCIO-ECONOMIC IMPACT View the data SALES AND - [Policy Papers and Reports](https://unesda.eu/resources/position-papers-and-reports/) - AND REPORTS Interested in UNESDA key documents on relevant developments in the soft drinks sector? Click on the options in the tab to view our documents. Swipe the options in the tab to view our documents. Codes Letters Position Papers Reports UNESDA Code for the Labelling and Marketing of Energy Drinks (initially adopted by the UNESDA - [Reports and Publications](https://unesda.eu/reports-and-publications/) - November 9, 2022 European Commission’s taxation report concludes that other policies than taxation on soft drinks and high fat sugar salt (HFSS) foods can have a positive effect on European consumers’ health Read more July 9, 2022 2022 European study conducted in collaboration with the World Health Organization (WHO) Regional Office for Europe demonstrates that - [Privacy Notice](https://unesda.eu/privacy-policy/) - If you wish to exercise any of these rights or if you are not satisfied about how we protect your privacy, you should address your request by email together with a copy of your ID (which we will only use to verify your identity), to Unesda, as data controller at the following address: unesda@unesda.eu.Individuals will not - [Reusable packaging](https://unesda.eu/our-priorities/reusable-packaging/) - REUSE AND REFILL AS A COMPLEMENTARY SOLUTION TO RECYCLING Reusable packaging and systems enabling refill have a key role to play in reducing packaging and packaging waste. They offer a complementary solution to currently effective recycling systems.UNESDA is committed to using more reusable packaging and systems enabling refill by 2030 (compared to 2020), but also - [PET Collection rates](https://unesda.eu/our-priorities/pet-collection-rates/) - Plastic beverage bottles known as PET containers are a popular packaging format in the soft drinks sector. These bottles are highly recyclable and are increasingly made from recycled content. UNESDA member companies are committed to incorporating at least an average 50% of recycled PET in single-use PET bottles by 2025 and 100% recycled or renewable - [Health & Nutrition Commitments](https://unesda.eu/our-priorities/health-nutrition-commitments/) - TO PROMOTING BALANCED DIETS The European soft drinks industry is doing its part to help Europeans manage their intake of added sugars from soft drinks and enable moderate consumption. We are committed to making the healthier choice the easy choice for consumers, as part of our contribution to the EU’s objective of a healthier and - [Driving Climate Action Forward](https://unesda.eu/our-priorities/driving-climate-action-forward/) - FORWARD CONTEXT: CLIMATE RISKS AND OUR SECTOR'S RESPONSIBILITY IN ADDRESSING THEM Climate risks are increasing, and the impacts of related extreme weather and drought in Europe are evident.There is no doubt that if we are to realise the ambition to meet the Paris Climate Agreement and the UN Sustainable Development Goals, we need to proactively - [Commitments](https://unesda.eu/our-industry/commitments/) - PACKAGINGCIRCULARITYCOMMITMENTS Read more HEALTH AND NUTRITIONCOMMITMENTS Read more - [Press Releases](https://unesda.eu/newsroom/press-releases/) - June 14, 2026 Joint statement on harmonised packaging labels Read more June 8, 2026 UNESDA Soft Drinks Europe announces new President: Natalia Filipposyants, PepsiCo Read more December 15, 2025 The European PET Bottle Platform (EPBP) launches industry consultation on Design for Circularity for PET bottles Read more December 8, 2025 The European PET Bottle Platform - [In The News](https://unesda.eu/newsroom/in-the-news/) - June 29, 2026 Ambition alone is not enough: Industry needs real measures that support packaging circularity and innovation Euractiv June 3, 2026 Make the EU Circular Economy Act work in practice for businesses and the environment The Parliament March 16, 2026 No more waiting: Businesses push for clarity from the European institutions as EU packaging - [Blogs](https://unesda.eu/newsroom/blogs/) - AND OPINION ARTICLES June 29, 2026 Ambition alone is not enough: Industry needs real measures that support packaging circularity and innovation Read more June 3, 2026 Make the EU Circular Economy Act work in practice for businesses and the environment Read more March 16, 2026 No more waiting: Businesses push for clarity from the European - [Lower revenues from soft drinks taxes than forecasted](https://unesda.eu/lower-revenues-from-soft-drinks-taxes-than-forecasted/) - Revenues from sugar-sweetened beverages taxes are sometimes lower than what is forecasted 1 While the improvement of health outcomes is the principal official motivation for introducing sugar-sweetened beverages taxes, revenue generation remains an important driver for governments. However, experience shows in certain cases significant differences between the revenues expected and forecasted, as highlighted in the - [Nutrition labelling](https://unesda.eu/key-facts/nutrition-labelling/) - HELPING CONSUMERS TO MAKE MORE INFORMED CHOICES Nutrition labelling is a legal requirement in the EU for all soft drinks and most other foodstuffs. Its purpose is to help consumers make better-informed decisions by providing information about the nutritional composition of the food and drinks to encourage them towards more balanced diets.Nutrition labelling also plays - [In the Media](https://unesda.eu/in-the-media/) - June 29, 2026 Ambition alone is not enough: Industry needs real measures that support packaging circularity and innovation At a recent event with the European business community,... Read More June 3, 2026 Make the EU Circular Economy Act work in practice for businesses and the environment At a recent event with the European business community,... - [Aspartame](https://unesda.eu/aspartame/) - ASPARTAME IS SAFE Aspartame has a long track record of scientific studies confirming it to be a safe.More than 100 scientific studies conducted by more than 200 independent researchers over 40 years confirm aspartame is safe.Food safety agencies from over 90 countries, including EFSA, the U.S. FDA, Health Canada, UK Food Standards Agency, Food Safety - [Contact](https://unesda.eu/contact/) - UNESDA is a signatory to the EU Transparency Register n°25492952296-56. OUR SECTOR’S SOCIO-ECONOMIC IMPACT > 200 plants across the EU > 0 m jobs throughout the soft drinks value chain > 40 % of soft drinks produced within the EU Source: ©2024. Market data copyright held by GlobalData PLC and reproduced under license. Explore our - [Cookie Policy (EU)](https://unesda.eu/cookie-policy-eu/) - [cmplz-document type="cookie-statement" region="eu"] - [Key Facts](https://unesda.eu/key-facts/) - [About us](https://unesda.eu/about-us/) - [Resources](https://unesda.eu/resources/) - [My Bookings](https://unesda.eu/my-bookings/) - CONTENTS - [Categories](https://unesda.eu/categories/) - CONTENTS - [Locations](https://unesda.eu/locations/) - CONTENTS - [Newsroom](https://unesda.eu/newsroom/) - Newsroom Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint - [Our industry](https://unesda.eu/our-industry/) - [Our priorities](https://unesda.eu/our-priorities/) ## Events - [Circular Economy Forum](https://unesda.eu/newsroom-event/event-circular-economy-forum/) - UNESDA’s Director General, Nicholas Hodac, will be speaking at the Circular Economy Forum in Brussels, hosted by The Parliament magazine. This event will be a great opportunity for UNESDA to shape the discussion on the upcoming EU Circular Economy Act (CEA) as Nicholas will provide our sector’s insights into what the CEA should consider and - [EU Health Forum](https://unesda.eu/newsroom-event/https-euhealthforum-eu-en/) - UNESDA’s Director General, Nicholas Hodac, will be speaking at the EU Health Forum to provide the European soft drinks sector’ perspective on how the European soft drinks sector has long supported balanced diets across Europe through various voluntary actions, and why fiscal measures, such as soft drinks taxes, have proven ineffective in driving health improvements. - [European Association Summit (26 March)](https://unesda.eu/newsroom-event/european-association-summit-26-march/) - UNESDA’s Director General, Nicholas Hodac, will sharing key insights on how associations can advocate effectively in a polarised era at the European Association Summit. View the programme and register here. - [Packaging Waste & Sustainability Forum (24-26 March)](https://unesda.eu/newsroom-event/packaging-waste-sustainability-forum-24-26-march/) - UNESDA’s Director General, Nicholas Hodac, will be joining the session on the PPWR implementation challenges at this year's Packaging Waste & Sustainability Forum on 25 March in Brussels. This Forum provides a conference platform for Europe's regulators and packaging sector to address important legislative and practical advances. UNESDA members will get a 20% discount on - [Packaging Waste & Sustainability Forum (25-27 March)](https://unesda.eu/newsroom-event/packaging-waste-sustainability-forum-25-27-march/) - The 2025 Packaging Waste & Sustainability Forum will cover a wide range of topics, including the PPWR implementation, recycling infrastructure, reuse and EPR evolution. UNESDA’s Senior Public Affairs Manager, Delphine Close, will be joining a panel session on the impact of changing EU packaging laws, taking place on 27 March. See the full agenda here - [Go Circular Summit (4-6 March)](https://unesda.eu/newsroom-event/go-circular-summit/) - Go Circular is a business-focused conference organised by Globuc, where industry leaders come together to discuss the main challenges in plastic circularity. UNESDA’s Senior EU Affairs Manager, Delphine Close, will be joining a panel discussion on how the industry is adapting to evolving environmental regulatory requirements and what is needed to drive sustainability forward. - [Sustainable Packaging Conference](https://unesda.eu/newsroom-event/sustainable-packaging-conference/) - The Sustainable Packaging Conference brings together industries that produce, use, and recycle packaging, to share best practices and discuss regulatory requirements and the actions needed to further improve the sustainability of packaging. UNESDA’s Director General, Nicholas Hodac, will be a keynote speaker at the session on the EU and national packaging strategy. - [Circular Economy: Where does the EU stand?](https://unesda.eu/newsroom-event/circular-economy-where-does-the-eu-stand/) - The Packaging and Packing Waste Regulation (PPWR) is one of the most impactful files for the packaging sector and the finalised text leaves some opened questions for policymakers. What does the new European Mandate hold for the future of the Green Deal, and that of environmental policy? UNESDA joined this event, organised by The Parliament - [UNESDA participated in the Packaging Waste & Sustainability Forum in Brussels](https://unesda.eu/newsroom-event/unesda-participated-in-the-packaging-waste-sustainability-forum-in-brussels/) - UNESDA’s Director General Nicholas Hodac spoke at the session ‘Priority access to recycled plastics – YES or NO?’ on 21 March at the Packaging Waste and Sustainability Forum in Forum. This year’s event was all about the vital role packaging and packaging waste will play in a EU circular economy, covering topics and discussion points such ## Elementor Header & Footer Builder - [UNESDA Header](https://unesda.eu/newsroom/elementor-hf/unesda-header/) - X-twitter Linkedin Youtube Members login Menu Close OUR MANIFESTO ABOUT US UNESDA Our Members UNESDA Our Members OUR PRIORITIES Health and Nutrition Health & Nutrition Commitments Sugar Reduction Advertising and Marketing School Policies Packaging Circular Packaging Commitments Reusable Packaging Deposit and Return Systems Beverage Packaging Types Climate Climate Action Water Competitiveness Taxation HEALTH & NUTRITION Health - [UNESDA Footer](https://unesda.eu/newsroom/elementor-hf/unesda-footer/) - © Copyright UNESDA 2024 | Privacy PolicyEU Transparency Register: 25492952296-56UNESDA provides this information site to keep its members and other visitors informed about the activities and achievements of the association. 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